Customer Loyalty Marketing

1 week ago

Sydney, Australia IAG New Zealand Full time

Create impact as a **Customer Loyalty Marketing & Partnerships Principal**

Join the largest insurance group in Australia and New Zealand.

**YOUR ROLE**

We are excited to advertise for a permanent role in our Customer Loyalty and Payments team in Retail Insurance Australia (RIA). In this newly created role, you’ll drive growth of the NRMA Insurance Rewards Program (Help Hub). You will have the opportunity to strategically plan and execute comprehensive marketing strategies aligned with business objectives, leveraging market research, and targeting to drive customer acquisition, retention, and engagement.

You will play a pivotal role in driving growth and retention, ensuring consistent, engaging messaging across channels and creating compelling collateral. With a focus on campaign marketing, data-driven personalisation, partnerships, and performance analysis, you will enhance every step of the customer loyalty lifecycle, implementing automation strategies to streamline the journey and foster engagement and retention.

To be successful in this role, you’ll be able to hit the ground running and come from an agency or in house marketing with loyalty programs experience.

**ABOUT YOU**
- Extensive experience in product marketing, preferably in a loyalty or financial services industry
- You have experience working for marketing agencies and brands
- Demonstrated success in developing and executing marketing strategies that drive customer acquisition, engagement, and retention
- Experience collaborating with marketing teams to develop product messaging and go-to-market strategies
- Experience acquiring new partners and developing co-branding partnership strategies
- Strong understanding of marketing, including campaigns, partnerships, and branding
- Excellent project management skills, with a proven ability to manage complex projects with cross-functional teams
- Experience working in a fast-paced, agile environment
- Bachelor's degree in marketing, business, or a related field; MBA preferred
- Experience working in loyalty program is a plus.

Applications close **Wednesday, 13 November 2024 at 23:59pm AEST.**

Joining **IAG**, you’ll have access to:

- Boosted superannuation with 13% as standard
- Up to 50% off personal insurance, including home and motor insurance
- 5 myLeave days per year on top of annual leave
- Work from home and many more flexibility options with myFlex
- Industry-leading 20 weeks paid parental leave, available from the day you start, for both primary and secondary carers

**ABOUT US**

We’re part of the largest general insurance group in Australia and New Zealand. Together our family of brands turns the IAG purpose of making your world a safer place into action by helping, supporting ambitions and making insurance accessible.

We’re guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses and communities. Collaborating on Indigenous-led solutions that enable growth, develop resilience and create meaningful change, and support the leadership development of our Indigenous employees.

As part of IAG, you'll enjoy a world of opportunity, growth and stability and work in an environment that celebrates all viewpoints shaped by life experiences and cultures. Together we're passionate about social issues, climate change resilience, big tech and being an inclusive workplace.

Learn more about who IAG is here who IAG is here

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