Head of Marketing

About the role

About The Role

**Role Location**: Melbourne or Sydney

**Role Type**: Permanent Full-Time

As the Head of Marketing - Credit Cards and Personal Lending (CCPL), you will be responsible for the development of both marketing product and portfolio strategy including proposition development for the above business area. Your role requires deep portfolio expertise and an understanding of portfolio economics/financial levers and customer behaviours. You will act as the conduit (both inwards and outwards) between the business (Tribe) and the broader marketing function (specifically the Go To Markets (GTM) Campaigns Lead).

Your role aligns to Cards, Personal Lending (CCPL) which is in the payment space and is a mature business with consistent processes and a strong relationship with Visa.


Key Accountabilities

A key partner to the CCPL business (Tribe)
Marketing portfolio/product strategy and Proposition development, with strategy informed by real-time insights that are integrated into operations and the front lines
Relationship management within the Tribe as a trusted partner for Marketing
Business casing potential propositions including commercial and customer benefits that drive growth
Translation of propositions into suite of consumer-facing offers including commercial benefits per offer ready for prioritisation (in conjunction with GTM Campaigns Lead)
Offer management and implementation coordination
Ongoing analysis of commercial performance of offers against agreed business cases with ongoing offer optimisation
What will you bring?

To grow and be successful in this role, you will ideally bring the following:
**Discovery & Insights**: Ability to lead growth across market intelligence, portfolio economics, business implications and customer insights. You are highly numerate, anaytical and data driven.

**Opportunity Scoping**: Ability to ideate, develop and prioritise initiatives which will deliver the marketing and portfolio strategy, and their respective customer and commercial outcomes. This consists of opportunity ideation, early idea assessment and the development of opportunity summaries along with customer data analysis, research and insight generation

**Go to Market Planning**: Ability to make specific choices and course of action developed by each teaM/Function on how they will contribute to the overall delivery of the Marketing Strategy and Portfolio Strategy and the overall customer and commercial targets. Consists of goal setting & measurement, go to market strategy & planning and the scoping and development of business cases

**Strategic Prioritisation**: Reviews a range of Business Case scoped initiatives and assessing these against organisational resources to prioritise those with the greatest customer and commercial benefit. Consists of the review of initiatives and prioritisation based on overall desirability, feasibility and viability and readiness to launch


**Proposition Development**: Ability to translate customer insights into a statement of promise describing the value our customers will receive across service, communication and product experiences, resulting in better customer and commercial outcomes. Requirements include adopting ‘the ANZ Way’ via Brand Academy to adopt convergent and divergent thinking via four phases: immerse, synthesise, generate and define. Portfolio and Proposition Dev strategy includes offer development, management and implementation utilising commercial acumen and active consumer insights / analytics to drive growth

Portfolio Economics (also requiring mastery across the full Discovery & Insights capabilities): Ability to use internal data to understand customer behaviour and needs, how portfolios and products work and what are ANZ’s financial levers and drivers of cost - to eliminate waste, maximise competitive advantage and optimise financial return. Consists of modelling and metrics, customer intelligence and customer experience and works hand-in-hand with product to activate consumers by building a cohesive experience and using analytically driven pricing

CX optimisation leveraging customer journey and customer life cycle mapping from the Data/Design functions including a deep understanding of customer needs and pain points

CCPL knowledge - Understanding of CCPL core operations and functions

So, why join us?

ANZ is a great place to grow. We know our people look to their leaders to understand what is and isn’t valued.

Developing a growth mindset is at the heart of our culture. It means we actively encourage people to try new things so we can improve. With effort, we can all learn and grow.

We ask our leaders to practice daily leadership behaviours - things like connecting with empathy, empowering people, growing people selflessly, being curious and creating shared clarity. These are the leadership behaviours we need to transform ANZ. We support our leaders with tools, tips and online coaching.

We work flexibly at ANZ. Talk t