Digital Optimisation Manager

**Company Description**
We’re one of Australia’s most trusted brands. Being member-owned, every decision we make has people and our community at its heart. From legendary roadside assistance to our electric vehicle charging network, holiday parks and resorts, car rentals, harbour transport and ocean cruising, we are striving to make a difference that contributes to a brighter shared future for all Australians.

Forget what you thought you knew about the NRMA. Look on the inside and you’ll discover that life with us is more than just a job - it’s your chance to make a difference, together.

This exciting opportunity will see you champion all things related to the customer online journey and contribute to the NRMA’s broader Digital strategy, delivering first-class digital experiences through effective content production and user experience enhancement.

You will be responsible for improving the performance of the NRMA’s digital assets including website, app and online marketing campaigns. You will leverage your digital experience, CMS expertise and analytics prowess to identify breakpoints in our digital customer experience and drive solutions to increase conversion and deliver a better digital customer experience for our members.

**What you'll do**
- Experience managing, optimising and personalising A/B tests on website from inception to completion including identifying and prioritising opportunities
- Content and Mobile optimisation, ensuring all digital content is relevant and digital assets are fully optimised for mobile devices to cater to our mobile users.
- Work closely with Product, Marketing and Content team to produce or update content articles, and marketing campaigns across web and app.
- Work with Search team to ensure all content and structure is optimised for SEO to on deliver organic reach KPIs
- Liaise with the digital and data reporting teams to build digital dashboards that report back to the business on the digital performance of NRMA membership products.

**Qualifications**
- Proven experience (3+ years) working with a Content Management System (CMS) or equivalent
- Specific experience with Sitecore will be highly regarded
- Experience in Content Rate Optimisation, working with UX designers and a track record of successful optimisation initiatives
- Experience with auditing and monitoring digital channels using data analytics tools - Google analytics experience or knowledge of web analytics and goal tracking
- Understanding of best practices for digital assets such as website and app, ideally any ecommerce experience/knowledge will be advantageous
- A can-do attitude that values team culture and loves being part of a team

**Additional Information**
At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you
- Progressive flexibility, leave and well-being benefits to balance all of life's priorities
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts
- Complimentary myNRMA Rewards membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- Discounts on a range of NRMA personal insurance products including car, home & travel
- Grow, progress or relocate your career and move around the NRMA Group or different locations with us.

**Know you belong**

Working at the NRMA - Together, we make a difference. Successful applicants will be required to complete pre-employment checks.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes.