Digital Marketing Specialist

2 weeks ago

Burleigh Heads, Australia Thrive Digital Pty Ltd Full time

Our busy digital agency, based in beautiful Burleigh Heads, is looking for a Digital Marketing Specialist to join our growing team Check us out here:.

**The role entails**:
We’re on the lookout for a passionate and energetic Digital Marketing Specialist to take charge of both SEO and Google Ads management for our clients. This role is crucial in developing and executing innovative digital marketing strategies to elevate our clients' online presence, drive targeted traffic, and generate high-quality leads. You will be responsible for both creating, managing, and optimising Google Ads campaigns and leading SEO strategies to improve organic search performance.

**Key Responsibilities**:
**Google Ads Management**:

- Create, monitor, and optimise Google Ads campaigns across search, display, and shopping networks.
- Conduct comprehensive keyword research and develop effective ad copy.
- Manage and adjust daily budgets, bids, and pacing across campaigns to maximise ROI.
- Perform A/B testing to continuously improve ad performance.
- Analyse and report on campaign results, providing insights and recommendations for ongoing improvement.
- Stay up-to-date with Google Ads policies, trends, and best practices to ensure compliance and innovation.

**SEO Management**:

- Lead the development and execution of SEO strategies to improve organic search visibility and traffic.
- Conduct technical SEO audits, on-page optimisation, and content optimisation to enhance site performance.
- Perform keyword research, competitor analysis, and content gap analysis.
- Oversee link-building efforts and manage off-page SEO activities.
- Monitor and report on SEO performance using tools such as Google Analytics, Google Search Console, and Looker Studio.
- Stay up-to-date on SEO industry trends, algorithm changes, and emerging best practices.

**Necessary Skills Include**:

- Minimum 3 years of experience in digital marketing, with proven expertise in both SEO and Google Ads management.
- Bachelor’s degree or at least 5 years of relevant experience in Marketing
- Strong understanding of both paid search (PPC) and organic search (SEO) strategies.
- Experience in client-facing roles, with excellent communication and reporting skills.
- Excellent time management and organisational skills.
- Knowledge of GA4, GTM, WordPress, and experience with Looker Studio or similar reporting tools.
- Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz) and PPC tools (e.g., Google Ads Editor).
- A proactive approach to learning and implementing new strategies and tools.

**Why Join Thrive?**

Besides working alongside a bunch of legends in a supportive team, Thrive offers a fun, casual working environment, regular team outings, flexibility in your role, and more

**What We’re Looking For**:
We’re looking for someone eager to learn, lead, and take the next step in their career. You will handle a range of tasks each day, so organisation and attention to detail are key to ensuring a smooth workflow.

If this sounds like you, please apply

Pay: $73,150.00 - $96,400.00 per year

Schedule:

- Monday to Friday

**Experience**:

- SEO: 2 years (preferred)
- Digital marketing: 2 years (preferred)

Work Authorisation:

- Australia (preferred)

Work Location: In person

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