General Manager, Consumer Experience

**Your Impact**

As the General Manager Consumer Experience, you will be the driving force behind Asahi Beverages’ consumer strategy, shaping how we engage, delight, and serve our consumers across our multi-beverage portfolio. Reporting directly to the Chief Growth Officer, this is a strategic leadership role where you will pioneer modern marketing practices, leverage data-driven insights, and build a future-focused consumer experience strategy. Your work will fuel our ambition to be the most loved beverage portfolio in Oceania, setting new benchmarks for consumer engagement, digital transformation, and commercial partnerships.

**Key Responsibilities**
- Lead and evolve our Consumer Experience strategy, embedding cutting-edge digital marketing, creative excellence, and consumer engagement initiatives.
- Own and drive the Consumer Data Strategy, unlocking the power of consumer data, segmentation, and audience insights to create competitive advantages.
- Spearhead the transformation of Marketing Shared Services, ensuring our media, digital, and creative strategies drive market leadership.
- Oversee our Direct-to-Consumer (D2C) platforms, setting the vision and strategy for future growth, commercial innovation and consumer connection.
- Develop and execute the multi-beverage commercial partnerships strategy, securing high-value agreements and strengthening relationships with key partners.
- Lead a diverse and high-performing team, fostering a culture of accountability, innovation, and creative excellence.
- Engage with senior stakeholders, agencies, and media partners, positioning Asahi as a leader in consumer engagement and brand experience.

**About You**
- A visionary thought leader with over 10 years of marketing leadership experience driving success in large-scale, matrixed organisations within FMCG, the beverage industry or other relevant industries.
- Proven expertise in marketing, commercial strategy, and consumer engagement, with a passion for delivering exceptional consumer experiences.
- Strong digital acumen with experience in data-driven marketing, media strategy, and digital transformation.
- A creative and strategic thinker who can inspire teams, drive business impact, and push the boundaries of innovation.
- A natural collaborator, skilled at engaging and influencing cross-functional teams and external partners to deliver outstanding results.
- A decisive leader who thrives in complexity, navigating competing priorities with agility and confidence.

**Why Asahi Beverages?**

Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on. There are so many opportunities in our company for those ready to take them on

We’re proud of who we are, and humble in how we work - we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.

We are a Circle Back Initiative employer and commit to responding to all applicants.