Manager - Member Growth Marketing - Join & Stay

**Ready to drive member growth? Australian Retirement Trust is seeking two dynamic leaders to join our Member Growth Marketing team. You'll lead either member acquisition or retention efforts by developing innovative marketing strategies, and create seamless, personalised experiences. Join us to make a significant impact on our members' financial futures while advancing your career**

**Why join us?**
- You'll get 14% super as standard, to help your future come alive.
- Unleash your potential and build a career to be proud of through excellent training and development opportunities.
- Balance your work between in-person days at our purpose-built hubs and working from home.
- In the office, enjoy end of trip facilities, a yoga and multi-faith room, parent and carer rooms, quiet rooms, BrewHub coffee facilities, and collaborative team spaces.

**About the role**

We’re all about helping our members make the most of their money. And while they go after their goals, you can too. We have two exciting opportunities in our Member Growth Marketing team:

- Manager - Member Growth Marketing - Join
- Manager - Member Growth Marketing - Stay

As the **Manager - Member Growth Marketing - Join**, you'll focus on acquiring new members and driving early engagement. Your role will be to attract prospects and convert them into active members, ensuring a seamless onboarding experience.

As the** Manager - Member Growth Marketing - Stay**, you'll be responsible for member retention and advocacy. Your role will involve keeping members engaged and satisfied throughout their journey with us, leveraging loyalty programs to achieve business objectives.

In both roles, you'll:

- Lead the creation of annual and long-term marketing plans.
- Develop and execute marketing strategies across the journey.
- Manage performance marketing, including SEM, SEO, Display, Social, and Affiliate marketing.
- Develop and grow ART’s loyalty program and leverage it across the customer journey (Stay).
- Ensure a connected journey across touchpoints, from offsite to owned experiences.
- Utilise data and insights to measure performance, optimise audience targeting, and refine campaigns.
- Collaborate with various teams to align messaging and enhance the member journey.
- Work with the Personalisation and MarTech teams to create seamless multi-channel member journeys.
- Manage relationships with agency partners to ensure strategic, fiscal, and operational performance.

These roles are **permanent** opportunities based in **Brisbane**, **Sydney** or **Melbourne**.

**About you**

It goes without saying you'll be a great communicator with top notch interpersonal skills. We'll also expect you to pick up problems and come up with quick, creative ways to solve them. It's quite likely you tick some of the following boxes too:

- You have a degree in Marketing, Business, or a related field.
- You've proven experience in developing and executing marketing strategies, particularly in member engagement, retention, and acquisition.
- You have a strong understanding of performance marketing, including SEM, SEO, Display, Social, and Affiliate marketing.
- You've managed the full member journey from onboarding to retirement (Stay) and from prospect to active member (Join).
- You'll also know how to leverage loyalty programs to achieve business objectives (Stay).
- You can use data and insights to measure performance, optimise audience targeting, and refine campaigns.
- You've worked with MarTech tools to create seamless multi-channel member journeys.

**About us**

Our 2.4 million members trust us to take care of over $330 billion in retirement savings. And we help them take charge of their finances and face the future with confidence. Our inclusive culture means you’ll be valued and heard in a respectful workplace. We've created an environment where you can be yourself and do amazing work. It's that simple.

We don’t want to leave you with a monstrous wait. So, you’ll hear from us after the closing date to find out whether you’ve made it through to the next round or not. Being fair and up-front is important to us - and recruitment is no different.