Digital Marketing Specialist

1 week ago

Sydney, Australia Talent Web Full time

**Permanent | Full-time | Hybrid WFH**:

- **Up to circa 90K+super**:

- **Technical, hands-on role**

TalentWeb are delighted to exclusively partner with one of the world's largest
**entertainment brands** in their search for a Digital Specialist to join their cohesive and collaborative team in Sydney. The team culture is all about fun and this permeates everything the teams does and works on.

The Digital Specialist has a fundamental role in the ongoing digital transformation for the Australian region. Responsible for all things digital, the role will be key to the success of various digital-driven initiatives for the brands.

**Responsibilities**:

- Content updates across all websites and Commerce channels - including necessary optimisations, redesigns and development that will improve online performance and customer experience.
- Take ownership of an amazing online experience (website and e-commerce).
- Delivering website and commerce enhancements by working closely with a portfolio of digital vendors.
- Executing Marketing Automation and tactical campaign programs.
- Producing and presenting of high-level website, CRO, CRM, SEO, SEM, customer acquisition and retention reporting and analysis.
- Working closely with the Digital & Marketing Team, Group Digital, Group IT as well agency partners and vendors to implement initiatives.
- Push the remarkable factor and build on the status-quo.

**Requirements**:

- Understanding of optimisation and multivariate testing techniques (CRO).
- Experience using Marketing Automation systems
- Experience using CMS Platforms and managing website ecosystems
- Experience and knowledge in Commerce strategy and hands-on implementation

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