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Marketing Advisor

2 weeks ago

Brisbane, Australia Virgin Australia Full time

**WORK TYPE**:
Full Time

**LOCATION**:
Brisbane

**JOB TYPE**:
Marketing & Communications

**APPLICATIONS CLOSE**:
**Marketing Advisor**:
**Marketing Advisor**
**Brisbane or Sydney (with flexibility to WFH)**
**Full-time**

Hello. We’re Velocity Frequent Flyer, loyalty program of Virgin Australia. And we’re back (in a big way).

With a year of ups and downs behind us all, we’re now ramping things up. Looking for new, come-as-you-are team members to join our fast-growing squad, responsible for rebuilding Virgin Australia’s loyalty program, currently 11 million members strong, and counting. That’s half of Australia

If successful, you’ll be able to shout from the rooftops that millions of Australians have you and your team to thank for stacking up their Points and making getting back up in the air even more exciting.

**What you’ll be doing**:
This is an exciting opportunity to join our Agile Marketing Squad, where you will be executing the campaign roll-out of our Virgin Australia Business Flyer program. You will build out the campaign, ensuring the look and feel speak to our brand objectives. You will drive Business Flyer revenue, by developing and delivering owned channel communications for Velocity members. Every campaign will delight our customers and you’ll always be hands-on, experimenting and looking at the results to optimise your work.
- Direct marketing to acquire members to the Virgin Australia Business Flyer program (leveraging our Velocity database)
- Collaborate with broader team/squad to move campaigns and activities from concept into execution
- Define campaign level strategies and own a program of work that you can take charge on
- Support the development of strategies that deliver outcomes for customer experience, flight revenue and ancillary/auxiliary revenue
- Develop customer and omni-channel experiences with support
- Manage owned channel campaigns from end to end, including maintaining campaign documents like registers, experience documentation and campaign briefs
- Use data and analysis to measure campaign success, as well as identify opportunities
- Champion the customer’s needs and demands of us, look beyond the portfolio and articulate broader opportunities

**Who we’re looking for**:

- At least 3 years' marketing experience and confidence in your marketing abilities
- Experience with B2B is an advantage
- Familiarity with paid media and digitally owned assets
- Exceptional communication skills and the ability to work with multiple stakeholders
- Campaign reporting and analysis
- A genuine interest or passion for the aviation industry

**What you’ll get from us**:

- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the betterme digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**

**COVID-19**

The safety and security of our people, guests and operations come first. Always. That’s why we’ve put together a comprehensive ‘Mandatory COVID-19 Vaccination Policy’. In a nutshell, to work with us, you’ll need to comply with our (and the airport’s) rules and regulations. And be fully vaxxed.

**Ready to apply?**

We’re ready to hear from you.