Digital & Marketing Specialist

7 days ago

Richmond, Australia Swatch Group Full time

**About Rado**
Rado is a globally recognised Swiss watch brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most recognisable and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.

Specialising in high-tech ceramic watches, Rado has gone from one breakthrough to the next and has a long and proud history of innovation, continually introducing the unexpected into Swiss watchmaking.
**The Role**
Reporting to Rado Sales & Marketing Manager, this role is responsible for implementing the local market activation of the Rado global marketing strategy.

This opportunity is based five days a week in our Richmond Head Office.
- Execute marketing strategy to support global brand strategy within budgetary constraints
- Define traditional and digital media strategy with Sales and Marketing Manager and execute advertising campaigns
- Establish PR strategy, develop and execute PR campaigns
- Manage all media relationships across multiple mediums
- Manage brand events end to end including negotiation of contracts, managing event materials, ambassadors and budgets
- Develop cooperative marketing plans for wholesale retailers
- Review and ensure wholesale retailers’ websites are up-to-date and social media platforms are in line with Rado HQ guidelines and campaigns.
- Plan and execute display visual roll outs and window campaign roll outs
- Project management of shop-in-shop projects
- Management of marketing budget

**Skills & Experience**
- Tertiary qualified in marketing / PR / communications
- Minimum 3 years marketing and social media experience in the consumer goods or fashion industries
- Demonstrated experience in digital marketing and tools such as Google Analytics, Dynamics, Ad Word Campaigns and social media
- Knowledge of the latest digital media trends and insights
- Computer literacy skills: Word, Intermediate Excel, Outlook, PowerPoint, SAP
- Strong organisational, project management, and communication skills (oral and written)
- Proficient in numerical, financial, and analytical tasks with problem-solving ability
- Detail-oriented, team player, and self-motivated with energy and initiative
- Capable of managing cross-time zone communication and working autonomously
- Technologically savvy with strong negotiation skills

**How to Apply**

Job Reference: SGAU00566

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