Insights Lead

1 day ago

Melbourne, Australia Miller Leith Full time

**The Company**
We're proud to be partnering with a leading food retail brand in Australia, who due to incredible growth are now looking for a Loyalty Lead to drive customer loyalty strategy and build ongoing plans for the business. Our client prides themselves on their values, product and it's people are at the core of everything they do

**The Role**

**As the Loyalty Manager, you will**:

- Lead the development and execution of the loyalty program, promote best practice within loyalty and constantly look to improve processes and procedures.
- Drive Lifecycle Design including customer journey planning, segmentation and modelling, campaign planning and delivery, promotional program coordination and campaign analytics.
- Ensure agency partners are engaged and working effectively.
- Coach and motivate the business to understand how to deliver consumer behavioural, lifestyle, transactional, and demographic data in order to deliver personalised marketing programs.
- Project manage the development and prioritisation of the App roadmap including performance enhancement and optimization, analytics implementation additions and enhancements

**Requirements**:

- You will have strong experience executing customer journey mapping and optimisation.
- Data Driven marketing, automation and personalization skills are a must. Ideally you will have experience using Adobe CRM platform would be advantageous.

**For More Information

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