Account Manager

5 days ago


Surry Hills, Australia Aplenty Full time

Aplenty

Love food, events and planning? We're looking for a proactive, detail-savvy Account Manager to lead the client journey-from first inquiry to post-event wrap-up. You'll manage enquiries, craft custom proposals, and work closely with our event and kitchen teams to deliver seamless, memorable experiences. You'll also dip into marketing and creative
- Help to bring to life the visions of our private clients, as well as incredible national and international brands
- Be an integral part of a growing, female led team, driven by growth, collaboration and creativity
- Lots of amazing staff meals

The Account Manager is responsible for:

- Client Management & Sales: Managing the client journey from initial inquiry through to post-event follow-up. Building trusted relationships and driving bookings through exceptional service. Identifying client needs and looking for opportunities to add value through upselling
- Organisation and coordination: Managing the enquiry flow and tracking the progress of leads. Responsible for general administrative tasks related to the customer journey.
- Sales Growth: Creating proposals, converting leads, and maintaining a high conversion rate with consistent pipeline activity.
- Collaboration & Coordination: Ensuring clear communication with internal teams and occasionally assisting with event logistics and planning.
- Operational Flexibility: Supporting the team across business functions during peak times.

POSITION OBJECTIVE

Success, in this position, looks like:

- Strong Client Relationships: Clients feel supported and heard throughout every interaction.
- Sales Conversion: Enquiries are converted into confirmed bookings through responsiveness and great service.
- Operational Support: Internal workflows run smoothly, with clear communication and well-executed handovers.
- Proactive Contribution: The role evolves with the business, with initiatives brought forward by the team member.

KEY AREAS OF RESPONSIBILITY

CLIENT & SALES MANAGEMENT
- Qualify leads by understanding client goals, budgets, and expectations, and prepare tailored proposals that reflect Aplenty's values and offerings.
- Nurture leads through the full sales cycle, following up regularly to increase conversion rates and ensure clients feel supported and informed.
- Maintain and update the CRM system with accurate client data, timelines, and communication logs to support transparency and collaboration.
- Proactively identify upselling opportunities and work toward monthly and quarterly sales goals.

SALES & MARKETING SUPPORT
- Assist in the development of custom sales presentations, seasonal catering packages, and event proposals.
- Support social media content execution (managed externally) and seasonal campaign planning by feeding in ideas, testimonials, and imagery from past events, Occasional assistance on shoots, assistance with prop/ingredient sourcing etc
- Updating website content post events.
- Identifying and exploring new lead sources, referral partnerships, and local marketing opportunities.

EVENT & TEAM COLLABORATION
- Clear, thorough and timely handover of event inclusions/exclusions to Event Operations Manager for Operational and Kitchen execution
- Liaise with the Event Operations Manager to align on client expectations, ensuring all details are captured and communicated effectively.
- Attend select events as a client representative to support front-of-house service and ensure a seamless client experience.
- Prepare and share comprehensive internal briefing documents for the kitchen and events team, ensuring clarity and accountability across departments.

BUSINESS OPERATIONAL SUPPORT
- Provide support with general administrative tasks such as scheduling meetings, issuing quotes and invoices, and updating calendars.
- Step into broader business support functions when needed, including event prep, internal team planning, and customer feedback follow-up.
- Offer constructive suggestions to improve client experience, streamline operations, and ensure our service remains best-in-class.

SKILLS & EXPERIENCE
- 1-2 years of experience in sales, client services, or event coordination
- Background in hospitality or events industry preferred but not essential
- CRM experience and general tech proficiency
- Multitasker who thrives in a dynamic environment
- Comfortable working independently and in a small, agile team

WHAT WE OFFER
- We are a small business with big ambition and a strong vision; we are looking for the right people to collaboratively work to get us where we are going.
- Positive and supportive workplace with growth at the core of what we do.
- Staff lunches.
- Female-founded business focused on team development and growth and ensuring that everyone loves coming to work everyday

PERSONAL ATTRIBUTES
- Love of Food: You have a passion for food, hospitality and new experiences, you seek out the best restaurants and are always looking for inspiration and new food and event trends
- Detail-ori


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