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SEO & PPC Specialist

2 weeks ago

Melbourne, Australia Make My Website Pty Ltd Full time

Make My Website is a committed digital agency that has worked with over 1000+ businesses across Australia. As we expand our client portfolio, we are on the lookout for a motivated SEO professional who can join us full-time and add value to the company. This role is ideal for someone who is passionate about working with Australian businesses, yearns to grow, and never stops learning. We are centrally located in the heart of Melbourne, on Queens road with picturesque views of the Albert Park Lake. Our work culture is highly collaborative, while you get to wear your creative hat to drive results that help your clients thrive

**Why Make My Website?**

As a leading digital agency in Melbourne with clients in every state of Australia, we have made a mark as one of the renowned digital agencies in the city. We strive to fetch results for our clients and grow with them. Our vision is to empower Australian businesses by simplifying the process of going digital and unlocking growth opportunities for them on the web. We have been awarded as one of the three best web design agencies for two years in a row and now, are envisioning more such accomplishments on the SEO front. We offer hybrif working options with one day work from home & four days from office.

**About the role**
- Salary range: $65,000 - $75,000 + superannuation_

**About you**
- An experienced professional with a minimum of 2+ years of experience working in a similar role
- Intermediary knowledge of Microsoft office tools including MS Excel, MS Word, MS Powerpoint and MS Team.
- Strong Analytical skills background.
- Strong Collaboration and interpersonal skills
- Excellent project management and time management skills.
- A keen interest in self-development and a positive attitude.
- A good understanding of latest SEO practices and algorithm updates.
- Excellent verbal and written communication.
- A team player who is ready

to grow as the company grows
- Ability to work in a fast-paced environment

**Key Responsibilities for SEO & Google Ads (PPC) Specialist**

**Strategy Development**

Develop and execute comprehensive SEO and Google Ads strategies tailored to diverse client goals, supported by detailed roadmaps covering on-page, off-page, and paid media plans.

**Keyword Research & Targeting**

Conduct in-depth keyword research and audience segmentation to identify high-impact opportunities and align targeting with campaign objectives and ROI goals.

**Competitor & Market Analysis**

Perform thorough competitor analysis to uncover gaps, benchmark performance, and refine SEO and PPC strategies using actionable insights.

**Campaign Execution & Optimisation**

Plan, launch, and manage high-performing SEO and Google Ads campaigns across Search, Display, Maps, and Performance Max, continuously optimising to improve CTR, CPC, ROAS, and conversion rates.

**Ad Copy & Content Development**

Create and test compelling ad copy and collaborate on SEO content strategies to maximise engagement and drive conversions.

**Technical SEO & Site Audits**

Regularly audit websites to identify and resolve technical SEO issues, ensuring optimal performance and compliance with search engine guidelines.

**Tracking, Analytics & Attribution**

Set up and manage conversion tracking, UTM parameters, and remarketing audiences, leveraging GA4 and Google Tag Manager for data accuracy and campaign analysis.

**Reporting & Insights**

Prepare and present monthly performance reports with clear KPIs, strategic insights, and actionable recommendations to guide ongoing improvements.

**Client Communication & Collaboration**

Educate clients on campaign strategies, progress and outcomes, and collaborate with stakeholders to align SEO and PPC efforts with broader marketing and business goals.

**Collaboration with Internal Teams**

Work closely with web developers, content team and onshore/offshore SEO & Google Ads team to ensure SEO & PPC strategies are developed and implemented effectively with broader digital marketing goals.

**Project & Resource Management**

Manage multiple client accounts and campaigns simultaneously with a highly organised workflow, while leading both offshore and onshore teams to ensure timely and effective task execution.

**Industry Awareness & Continuous Learning**

Stay updated with search engine algorithm changes, PPC trends, and platform updates, incorporating best practices into ongoing strategies.

**Qualifications**:

- Proven experience in SEO and Google Ads (PPC) management or similar role in a digital marketing agency or in-house team.
- Strong understanding of SEO & PPC, including on-page and off-page optimisation, technical on-page & off-page checks and content strategy.
- Proficiency in tools such as Google Analytics, Google Ads Manager, SEMrush, Ahrefs, Moz and others.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Strong project management skills with the ability to manage multiple clients