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Customer Lifecycle Marketer

3 weeks ago

Redfern, Australia IPF Digital Full time

Are you obsessed with customer lifecycle management,_ then keep reading, you may be the talent we are looking for. _

**Who are we?**

IPF Digital Australia (trading as Credit24), is part of a global market-leading consumer lending business, IPF Group. With operations also in Europe and Mexico; we thrive to build a better world through financial inclusion by offering fast, simple, and easy-to-access credit solutions to everyday Australians.

We're a team of high energy and passionate people, who pride ourselves on how we work together as a team. We truly believe in the importance of delivering great experiences for our customers, so we keep them at the forefront of everything we do.
We embrace the pursuit of ensuring a great work life balance for all. We work hard, however we acknowledge the importance of flexibility and balancing our internal & external priorities. We also practise a culture of consistently reflecting and celebrating our wins and achievements with one another.

**The role**
You will play a leading role in strategising, executing and optimising the customer life cycle journey to improve lead conversion rate, increase customer lifetime value, drive product adoption and reduce churn.

**Responsibilities**

As a member of the Marketing Team and working closely with cross functional teams, locally and globally, you’ll combine your creative, analytical, technical, and customer-first mindset to manage campaigns across a variety of CRM and digital channels that activates growth and accelerates revenue.

Here’s an example of your day to day.
- Develop, execute and manage CRM marketing programs (automation and ad-hoc) using insights, customer feedback, product offers and understanding of sales funnel optimisation to continuously improve channel efficiency.
- Analyse business and marketing data to identify key drivers, mechanics, opportunities, and other dependencies to drive sales conversion, customer behaviour, product adoption, retention, and cross-sell.
- Implement initiatives to drive customer advocacy and improve customer experience and brand equity, including the management of customer review platforms.
- Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results.
- Develop campaign briefs to define program objectives and KPIs, analyse campaign results and complete PIRs (post implementation review) to report back on learnings
- Provide input into business sales results and use campaign levers to address any performance gaps.

**Requirements**:
Here’s what experience we need from you:

- 3+ years in a CRM/Customer Lifecycle/Marketing role; Salesforce and Marketing Cloud preferred
- A/B testing methodology
- Creative and analytical thinker
- Customer centric with a passion to solve customer problems
- Attitude - can-do, proactive and willingness to learn
- A strong grasp of web analytics and metrics driven marketing
- Experience with campaign execution from concept to reporting
- Knowledge of Google Analytics 360
- Working knowledge of Jira
- Working knowledge of CMS (Wordpress preferred)

**What we can offer you**
- Global exposure
- Office weekly lunches
- Snack bar
- Friday happy fridge
- Various team building events ️
- A true people first and family culture
- Employee assistance program ️
- Development opportunities
- Hybrid working model - with flexible work from home arrangements

**Sound good?**
- IPF Digital Australia is an Equal Opportunity Employer and we value diversity and inclusion in the workplace. We seek to recruit, develop and retain the most talented people from diverse cultures, perspectives, skills and experiences within our workforce. All employment will be based on merit, competence, performance and business needs._