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Paid Social Lead
2 weeks ago
Hybrid Model
- Exciting opportunity with established company
- An opportunity to make this Role your own
**Supportive working environment - Massive opportunity for career growth**
An Exciting has become available for an experience Paid Social Marketer to join One of Australian most trusted companies. Their main focus is to create meaningful value for members and our communities through our diverse workforce of highly competent and highly motivated employees.
The purpose of this position contributes to the growth ambitions through the delivery of the Organic Member Blueprint by managing all paid social channels including:
- Implementing and optimizing the paid social acquisition strategy and retention strategy to drive member joins in line with the Organic Member Growth Blueprint
- Manage day to day paid social advertising across both BAU and tactical campaigns across channels including Facebook, TikTok, Pinterest
- Contribute to the ideation and development of the Fund's paid social strategy and maturity - T&Ls, best practice, measurement, audience activation, Marketing team education
**Day to Day**
- Manage the entire day to day paid social program across Acquisition and Retention.
- Implement the Digital Acquisition Strategy across segments for paid social, covering both 'always on' and tactical segment driven acquisition and retention campaign activity.
- Regularly AB testing and driving continual improvement to the program around bids, ad copy, formats and targeting (ie leveraging 1st party data).
- Work with the Marcomms team to analyse and strategies creative optimisation (ad copy and landing pages) of the program to produce better results.
- Work with CSI analyst to uncover actionable insights to improve channel effectiveness, increase performance.
- Work with key partners (FB, LinkedIn) and agency (Spark) to trouble shoot problems or implement new opportunities.
- Input into tactical briefs and paid social channel selection.
- Input into yearly budget and target forecasting - to assist Digital Marketing Manager.
- Work with External Agencies (Spark) to ensure Facebook is delivering as part of overall digital program.
- Deliver positive and upward trending ROI against KPIs & targets by implementing evidence-based test and learn programs across new and existing social tactics and audiences.
- Keep abreast of the latest paid social marketing trends and educate Digital Marketing and wider teams.
**Capabilities and Experience**
**Essential**:
- Deep expertise in paid social ads across multiple channels.
- At least 4 years hands on client or agency experience with a specific focus on social media as an attraction channels
- Experience managing complex Facebook programs with multiple objectives, products and audience segments
- Ability to influence and contribute to creation of marketing strategy by providing thought leadership on paid social channels.
- Strong understanding of other Performance channels ie Programmatic, SEM, affiliates and how they work across the acquisition funnel.
- Significant experience in coordinating multiple projects simultaneously.
- Strategic, creative thinking, planning and analytical skills.
- Analytical minded: very strong with data and drawing data lead inisghts to inform optimisation decisions
- Test and learn focussed: develop hypothesis for testing and experience running robust AB tests
- Extensive experience in organising and prioritising own workload to deliver projects on-time, to budget and to the desired standard.
- Excellent communications skills, high attention to detail and ability to influence stakeholders effectively.
**Desirable**:
- Experience in superannuation or financial services.
- Attendance at relevant marketing conferences and industry training programs.
**Qualifications**
**Essential**:
- Relevant tertiary qualifications (e.g marketing, commerce, business)
- Facebook certified
**Desirable**:
- Degree in Marketing or related discipline, or equivalent practical business experience
- GA360 certified
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