
CRM & Loyalty Manager
1 week ago
Family ran business
Incredible staff discount
Adhoc travel to their wineries
Are you a wine lover?
Dream of working for a family run business?
Want to work for a business that has and is achieving consistent growth?
Then this is the role for you
I'm working for one of Australia's leading family owned wine groups, founded over 25 years ago, they attract customers from all across the globe.
This will see you
- Delivering growth across their DTC channels powered by CRM, engagement and loyalty across their 4 brands
Strategise, develop and improve their loyalty programs and initiatives (including subscription)
Leverage their extensive database to drive retention and re-engagement
Carry out test and learn to try new approaches
Deep dive into customer behaviour and customer segments to deliver personalised customer journeys
Collaborate with Brand managers, designers and internal teams to ensure brand guidelines and alignment is achieved
Support the wider team including the brand, digital media and website
Skills, Experience & Qualifications
Hands on knowledge of Infusionsoft or other enterprise CRMs (e.g. SFMC, Marketo etc)
Proven success of understanding the customer journey, customer pain points and analysing campaign performance
Able to deliver clear and sales driven strategies to build out the customer loyalty, re-engagement and lifecycle
Previous experience developing D2C Loyalty programs
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