Digital Marketing Specialist

2 weeks ago

Helensvale, Australia Living Gems Pty Ltd Full time

Help drive demand for premium lifestyle resorts for over-50s — a growing, values-led sector with real human impact.
- Shape digital strategies and see the direct impact of your work across high-profile projects.
- Full time, permanent role in a great team

**Digital Marketing Specialist**:
**Make the algorithms work for us**

**_ From Google to Facebook to inboxes everywhere — you’ll place our content where it matters most._**

**What You'll Be Doing**:
**Key Responsibilities**:

- Lead and manage SEO, SEM and paid social strategies
- Build smart retargeting campaigns and brand awareness journeys
- Drive traffic through strategic content, Google Ads, Meta Ads, and CRM-based automations
- Oversee and grow organic and paid social media platforms (Facebook, Instagram, LinkedIn)
- Work with designers and copywriters to bring multi-channel campaigns to life
- Analyse digital KPIs and UX behaviours to improve performance
- Recommend and implement website and landing page enhancements
- Track and report on performance metrics using GA4, Search Console, etc.

**What You’ll Bring**:

- 3-5+ years’ experience in digital marketing (property/lifestyle sector a bonus)
- Proven track record in SEO, paid ads, EDMs and CRM automations
- Strong analytical mindset - able to read data and translate insights into strategy
- Solid CMS experience (e.g. WordPress, Squarespace)
- Familiarity with tools like GA4, SEMrush, Ahrefs, Brightfox, Mailchimp or similar
- Experience in optimising for lead generation, UX and conversion
- Basic graphic design (Canva, Adobe Suite) and great content instincts
- A proactive, positive attitude and ability to work both independently and collaboratively
- (Bonus) Over-50s or lifestyle brand experience, or video editing capability

**Why Join Living Gems?**

Living Gems is a family-owned, 40-year-old brand undergoing a dynamic rebirth. As we return to our roots after divesting from the GemLife partnership, we are focused on delivering brand-new, luxury over-50s resorts that redefine what community living means.

Now is the time to be part of our journey — we’re building a vibrant, modern team of creatives, marketers and strategists who want to make a difference, tell great stories, and grow together.
- Competitive salary package
- Full-time permanent role with flexibility
- Tools and platforms to do your best work
- Career growth in a revitalised and ambitious business

**Who Are Living Gems?**

With a legacy spanning more than 40 years, Living Gems has long been a trusted name in creating premium, resort-style communities for over-50s. Now, in an exciting new chapter as a proudly family-owned and independent business, we’re returning to our roots—refocusing on quality, connection, and community.

We’re starting fresh — building a new generation of lifestyle resorts that reflect our renewed vision. These resorts blend luxury with lifestyle and are designed to enrich the lives of active over-50s who value comfort, community, and choice.

It’s an incredible time to join the journey as we launch new developments—starting with our flagship Rockhampton resort. If you're looking to be part of something meaningful, future-focused, and genuinely rewarding, Living Gems is the place to be.

**How to Apply**:
To express your interest, please **send your cover letter—telling us your story—and your up-to-date resume** addressed to Nicola by pressing **APPLY**

We can’t wait to hear from you

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