Digital Marketing Coordinator

Why Lorna Jane?
At Lorna Jane, we’re more than just activewear; we’re a movement that inspires women to live their best, most active lives. We’re passionate about empowering our team and customers alike, with a commitment to creating a supportive and inclusive workplace. When you join Lorna Jane, you’re joining a family that values growth, wellbeing, and making a positive impact.
What is the role?
We’re seeking a Digital Marketing Coordinator to join our Brisbane Head Office.
In this role, you’ll drive brand awareness and growth across all sales channels by executing innovative digital advertising strategies. Using engaging and relevant creative content, you’ll maximize results while effectively managing agencies to ensure marketing campaigns are delivered to a high standard.
What You’ll be doing
**As our Digital Marketing Coordinator you’ll**:

- Execute the global paid social strategy to improve customer reach and drive online sales.
- Create and manage engaging, audience-focused content that reflects the brand's voice and vision.
- Coordinate with external agencies to ensure the timely and quality delivery of the social strategy.
- Write, manage, and optimise paid social copy, ensuring alignment with brand strategy, promotional activities, and market relevance.
- Assist in developing reports on paid social performance, identifying key strengths, and recommending opportunities for growth.
- Brief creative teams on paid social asset requirements, providing clear direction to ensure high-quality, on-brand designs.
- Analyse digital channel performance and provide actionable insights to stakeholders to improve results.
- Collaborate with CRM teams to elevate the overall customer experience.
- Manage and optimise Google Shopping feeds to enhance visibility and performance.
- Support in reporting on search and shopping campaign performance, providing insights for improvement.
- Plan and conduct usability tests, identifying user experience issues to enhance website performance.
- Stay updated on industry trends and digital marketing developments, leveraging them to inspire and implement positive change.
- Collaborate with vendors and provide clear direction to optimize digital channel performance, keeping Lorna Jane at the forefront of innovation.

Who We’re Looking For
**We’re seeking someone who has**:

- 1-3 years of experience in a similar role, preferably in fashion retail.
- Strong analytical and problem-solving skills.
- Experience with paid digital platforms (Google, Meta, Pinterest, TikTok).
- Proficiency in Microsoft Excel.
- Strong organisational and multitasking skills.
- Experience in paid performance reporting or knowledge of Klaviyo is desirable.
- Ability to build and manage relationships.
- A proactive mindset and is open to change and new ideas.

Our Commitment to you
At Lorna Jane, we’re committed to creating a workplace where everyone feels valued and included. We embrace diversity in all its forms and have worked hard to ensure our hiring practices are fair and free from bias.
Why you’ll love working here
- Prime Location: Enjoy free onsite parking, making your daily commute hassle-free.
- Onsite Café: Start your day right with our Nourish Café, where you can enjoy healthy and delicious meals without leaving the office.
- Exclusive Discounts: Take advantage of generous discounts on the latest Lorna Jane collections, so you can live the active life we promote.
- Early Access: Be the first to see and experience our new collections before they hit the stores. As part of the HQ team, you’ll get exclusive early access to view our latest designs.
- Community Engagement: Get involved in company events and initiatives that support and inspire our community. You’ll have the chance to participate in events that align with our mission of empowering women to live their best lives.
- Team Spirit: Join a supportive team that’s more like a family. We celebrate our wins together and collaborate to make a real impact