Brand & Communications Lead

**Blue Light Card. Individually great, together unstoppable**.

**The role and team**

At Blue Light Card Australia, we’re on a mission to say "thank you" to our front-line workers, by helping them save on the things they love, through exclusive discounts and perks.

We launched in Sydney, Australia in October 2022. We’re a fast-paced, ambitious start-up (backed by our established UK entity), committed to deliver something extraordinary to our members, and we need passionate individuals to help us get there

To help us on our journey, we’re looking for a **Brand and Communications Lead** to join our small but mighty team, where you’ll be responsible for strategies that enhance Blue Light Card's visibility, reputation, and engagement in the Australian market

If you’re driven, innovative, and excited to work for a company that truly makes an impact, we’d love to hear from you

**What you’ll do**
- Shape and execute a bold, creative brand strategy that’s tailored to the Australian market, driving innovative ways to connect with our members and tell our story
- Oversee the creation and roll out of brand materials, ensuring everything we do is consistent across all touchpoints
- Keep a pulse on brand performance - analysing what’s working, what’s not, and making smart adjustments to keep us ahead
- Craft compelling narrative and high-quality content that speaks to our members and partners
- Help to build the Blue Light community in Australia, acting as a brand ambassador in all public engagements and partnerships
- Collaborate with teams across the business, to design and launch promotional campaigns that strengthen relationships with existing retail partners, and unlock new collaboration opportunities

**What you’ll bring**
- A degree in Communications, Marketing, or a related field
- Proven experience in a brand or communications role within an early stage start-up
- Expertise in PR, social media, and both digital and traditional media channels, with excellent knowledge of the Australian media landscape, and experience managing PR agencies
- A strategic yet creative mindset - seeing the big picture but not missing the details that make our brand shine
- Great interpersonal skills with a talent for building relationships, influencing stakeholders at all levels, and effectively managing and motivating team members
- Strong project management skills and adaptability - comfortable with the pace and ambiguity of a high-growth start-up, and able to balance different priorities
- Proficiency using analytics tools to measure and report on campaign effectiveness
- Experience in community-led or membership-based organisations would be a bonus

**Our culture**

At Blue Light Card, our members are at the heart of everything we do, and it’s our incredible team that make it all possible. We’re all about creating a workplace where people genuinely love what they do, and where talented individuals are excited to join.

We’re a tight-knit team motivated by shared values and a collective mission to support the people who keep our communities safe. We work hard, support each other, and always make room for a bit of fun along the way Our Sydney office, just a stone’s throw from the CBD and Central Station, is where ideas flow, snacks are plentiful, and teamwork thrives.

In the UK, we’re the leading benefits platform for the blue light community—partnering with over 18,000 brands to deliver exclusive savings. We’ve brought that same game-changing offering to Australia, supporting health professionals, law enforcement, emergency services, and Teachers. Together, we’re building something amazing for our everyday heroes.

**What we offer**
- Hybrid working and flexible hours
- 24 days of annual leave plus your birthday off
- Social and Culture Club events
- Paid parental leave
- Casual dress code and modern office space (games area, quiet meeting rooms, coffee, fully stocked kitchen)
- Employee assistance programme (including mental health support)
- $1000 annual contribution towards private health insurance