Advertising Specialist

**About Us**:
Chubby Cubby Cafe is one of Australia's most exciting and rapidly growing hospitality brands. In our first year, we have built a high-volume business with a high 6-figure turnover based on a powerful brand and an exceptional customer experience. Remarkably, this success has been achieved with **zero paid advertising spend**, driven entirely by the strength of our brand and content. We are now embarking on a major expansion phase, including launching a national e-commerce division and opening new locations. We are seeking a senior, strategic leader to replicate and scale this organic success.

**About the Role**:
We are seeking an experienced and results-driven Advertising Specialist & Strategic Growth Lead to join our executive team. This is not a standard marketing role focused on managing ad budgets. You will be a hybrid strategic and creative leader, responsible for driving monumental growth through compelling content, brand strategy, and genuine community engagement.

**Key Responsibilities**:

- Develop and execute the overarching brand and organic marketing strategy to drive revenue and market share.
- Create a powerful brand presence through world-class, in-house creative production, including professional photography, end-to-end video production, and graphic design.
- Cultivate and manage a highly engaged online community, attracting significant organic attention from influencers, media, and new customers.
- Spearhead our expansion into e-commerce, building the brand and go-to-market strategy from the ground up.
- Conduct in-depth market analysis and demographic research to inform strategy for new venue selection and launch campaigns.
- Analyse all marketing data (e.g., Google Analytics, social media insights) to identify trends, report on performance, and continuously refine organic strategy.

**About You**:

- You have a minimum of 3 years' experience in a strategic marketing or advertising role with a proven track record of driving significant commercial results through **organic growth strategies.**:

- You are a master of content-led marketing, with a portfolio that demonstrates world-class skills in photography, videography, and design.
- You view marketing as building a genuine community, not just buying clicks.
- You are a strategic thinker with experience in business development, market research, or project leadership.
- Relevant tertiary qualifications in Marketing, Advertising, Design, or a related field are highly regarded.

**What We Offer**:

- A competitive salary package ($120k - $150k) plus 12% superannuation.
- A key leadership position with full creative control and a direct impact on the company's growth trajectory.
- The opportunity to build a national brand from a proven, successful foundation.
- A dynamic, positive, and fast-paced team environment.
- Complimentary coffee and drinks on shift.

**How to Apply**:
To apply, please submit your resume and a link to your professional portfolio demonstrating your creative and strategic work.

Pay: $120,000.00 - $150,000.00 per year

**Benefits**:

- Employee discount
- Free drinks

Schedule:

- 8 hour shift
- Monday to Friday

Supplementary Pay:

- Annual bonus

Ability to commute/relocate:

- Haymarket NSW 2000: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Marketing: 3 years (required)

Work Authorisation:

- Australia (required)

Work Location: In person