Marketing and Sales Manager

2 weeks ago


Melbourne, Australia Roina Tours Full time

【职位名称】销售经理 - 澳中研学旅行项目推广
【工作地点】墨尔本 -(线上商务洽谈,线下活动推广)
【薪酬待遇】3000-3500 澳元
【职位性质】全职

Roina Tours是一家专注于澳洲到中国的专业研学旅行公司,品牌名“Roina”源自“Road to China”,寓意着我们为旅客提供一场信任与坚定的温柔之旅。我们的品牌定位是**有料、有趣、有收获**,力求在每一段旅程中带给参与者丰富的知识、愉快的体验以及深刻的成长。

作为原创研学品牌,**专业用爱做旅行**是我们秉持的核心理念。Roina Tours致力于将教育理念融入旅行,依据澳大利亚学生的认知水平,巧妙融合中国各大城市的历史与现代文化,连接古今,拥抱科技。我们怀着一颗炽热的心愿,架起西方与东方文化之间的桥梁。

我们的主营业务涵盖城市特色研学、专属定制研学,以及与旅途相关的文创产品,为每一位旅客打造独一无二的学习与旅行体验。

【工作内容】
1 To B 业务: 寻找潜在的合作伙伴并进行商务洽谈,发展合作招生推广机会,合作对象包括:中文学校、华语艺术学校和中国文化组织等。
2 To C 业务: 开发线下的市场营销机会,如文化活动,节日庆典,与市场营销团队合作并执行营销项目,协调并参与线下推广活动。

【职位要求】
1. 市场知识:了解研学市场的教育趋势,政策和需求变化;能够深入了解本公司研学项目产品,客户群体,合作伙伴,地理位置等
2. 市场销售经验: 拥有市场销售相关经验,特别是在研学,旅游领域的销售经验
3. 客户洞察:能够识别并理解客户的具体需求和痛点,包括学生和家长的期望。了解不同文化背景对研学项目的影响,能够针对不同客户群体提供定制化的解决方案。
4. 沟通技巧:能够用专业的术语和详细的解答来回应客户的咨询,帮助他们理解项目的价值,通过建立信任和情感联结,打动潜在客户,尤其是在面对家长时,需要展示对孩子教育的关心和理解。
5. 销售技巧:能够有效地推介产品,强调其独特的卖点和优势,并克服客户的疑虑和异议。在价格、条件和合同条款上进行谈判,确保双方达成满意的协议。在潜在客户表现出兴趣后,能够持续跟进,保持联系,促进交易的达成。
6. 营销策略: 1)内容:能够制定和实施有效的内容营销策略,通过社交媒体等渠道提升品牌知名度。2)数据:利用市场数据和销售数据分析客户行为、市场趋势和销售效果,优化销售策略。
7. 客户维护:提供高质量的售后服务,包括问题解答、解决投诉、处理反馈等,确保客户满意度。维护客户关系,定期进行回访,确保客户对服务的满意度,并鼓励客户推荐。
8. 团队协作和时间管理:能够有效管理时间,优先处理重要任务,平衡多个客户的需求。协调内部资源,确保项目的顺利执行和客户需求的及时满足。

【必备条件】
1. 语言要求: 母语为中文,具备基本的英文沟通能力。
2.年龄:20-40岁
3.学历要求: 至少本科及以上学历。
4.相关经验:拥有市场销售相关经验,特别是在研学,旅游领域方面的人才优先
5.有车为加分项

【发展路径】
销售经理 - 销售总监 - 营销合伙人

职位类型:全职

薪资: 每月$3,700.00起

Work Location: Hybrid remote in Melbourne, VIC 3000

申请截止日期: 30/09/2024


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