Sales and Marketing Manager

7 days ago

Melbourne, Australia Placing Heads Full time

**The Role that has it ALL**

If you are looking to work for a great NFP, want to work from home, you have an interest in Vocational Education and Training, your forte is Sales and Marketing, then look no further. This has to be the best role available right now

Our client's are very sad to be saying cheerio to their current encumbant, who after 16 succesfui years is retiring, but at the same time they are really looking forward to a new, fresh, and dynamic energy that will take the role to the next level

The Sales and Marketing Manager is responsible for the following core responsibilities whilst Managing a small team made up of Sales, Marketing and customer service people (5 in total).
- Overseeing the marketing functions including brand management, market research, digital marketing,
social media strategy
- Development of sales and marketing strategy
- Development, monitoring and recommendation amendments to sales forecasts and sales & marketing
budgets including revenue and expenditure
- Recruit and manage sales and marketing staff and external services
- Establish, build and maintain relationships with potential and existing clients
- Input to company strategy, informing Board considerations and proposing initiative to realise
key objectives
- Environmental scanning and research to inform new product/service opportunities, identify
changes in market conditions and keep abreast of competitor activity
- Represent the company at a range of functions including promotional events and
conferences to build brand and support achievement of sales objectives
- Source new clients and develop and implement strategies to establish
existing and new products in new markets
- Establish and maintain effective networking arrangements with key VET
bodies
- Organise and participate in sales trips
- Understand the VET market including structure, compliance requirements,
key bodies and funding arrangements
- Understand companies' products including the features and benefits of different
product groups and how these products meet the needs of various market
segments
- Identify, monitor evaluate and report on market trends

Key Skills
- Demonstrated ability to drive a team to meet sales targets, retain and grow existing
customer base and source new customer segments
- Understanding of educational environments (vocational or higher education) and how
decisions are made
- Experience in utilising a sales system management - CRM, order processing, debt
management
- Experience in driving continuous improvement and innovation in business practices,
particularly enabled by data & technology
- Experience in analysing sales and customer data and reporting on results
- Experience in proactively and pragmatically identifying and managing risks in volatile sales
and B:B environments

This position requires intra and interstate travel as well as participation in events and

exhibitions requiring the employee to regularly work outside standard office hours.

The role would ideally suit someone who has had exposure to the VET industry and/or has an understanding of regulatory compliance, worked in a private RTO or Secondary education. Intensive training will also be given.

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