Head of Performance Marketing

**_Mable is an equal opportunity employer. We find excellence in diversity and are committed to creating an inclusive environment for all employees. _**:

- People with lived experience of disability or personal experience with the aged care system are strongly encouraged to apply.**About Us**

Founded in 2014, Mable has become one of Australia's largest and fastest growing healthtech marketplaces. Our platform is an online community of independent support workers who offer their services directly to people who are seeking aged care or disability support.

With over 3 million hours of support being facilitated through its platform annually, Mable has been growing at a very fast pace and is now at 300+ employees strong.

We’re thrilled to have been recognised within AFR’s Fast 100 list in 2021, Deloitte’s Tech Fast 50 2021 Awards and we won the Australian Growth & Australian Technology Growth Company of the Year Award 2020 This is an awesome opportunity to join a thriving scale up whose profit for purpose mission is transforming the aged care and disability support sectors.

**Mission**: We’re redefining support for disability and aged care in Australia by helping people who are aging or living with disability to connect with independent support people in their community.

An exciting opportunity exists for a Senior Performance Marketer to lead Mable’s Performance Marketing Team. You will be responsible for delivering exceptional growth and be a key member within an ambitious and fast-moving multidisciplinary digital & marketing team.

Your team will be responsible for reviewing analytics and data regularly, optimising channel mix, creative, offers etc and optimising where required to ensure you are delivering strong ROI.

You will own the conversion of visitor to signups through a solid CRO strategy and experimentation framework and work closely with team members, agency partners, product and engineering to deliver a continuous optimisation and growth and will represent marketing as a key member of the growth squad to optimise through the funnel (Signup to engagement)

**More specifically, you will**:

- Own the development and execution of Mable's performance marketing plans.
- Oversee all performance marketing media planning and buying activities.
- Determine the structure of the growth team including internal and external resources and build out the talent.
- Develop the optimal marketing mix and measurement metrics in collaboration with Data analyst
- Join forces with the content and brand teams to implement holistic growth strategies.
- Collaborate with the Creative team to bring to life innovative and targeted advertising campaigns.
- Build ad-tech automation and conversion rate optimisation capabilities to bring in house
- Establish robust experimentation and go to market frameworks.
- Identify and manage the optimal allocation of resources.
- Map out user journey and increase user funnel conversion.

**What are we looking for**:

- 10+ years experience in growth, acquisition and digital marketing.
- Deep knowledge and understanding of industry trends, challenges and opportunities.
- Proven ability implementing strategies across the full funnel of digital and growth marketing channels.
- Advanced technical skills in ad-tech/mar-tech, ad buying, automation, measurement and attribution.
- Application of a growth mindset to your day to day.
- Hunger to get on the tools to execute your plans with your team.
- Experience in high growth startups/companies.
- Robust leadership, communication and stakeholder management skills.

**Benefits of Working at Mable**

**WFH Set Up Allowance** - $800 (gross) payment to all new employees to kit out their home office.

**Competitive salary packages **everyone at Mable contributes to the bigger picture mission. We want you to feel rewarded with our packages & incentives.

**Floating Public Holidays **is just one way the company demonstrates its commitment to the wellbeing of our people and creating a culture of greater inclusion.

**Volunteer Day A paid day per calendar year to volunteer for your community**

**Wellbeing **Day Enjoy a paid day each calendar year to focus on your health and wellbeing.

**Birthday Leave** Take your birthday off on us

**Work Away** Work overseas for four work weeks in a rolling 12 month period so long as you are available during core business hours

**Paid Parental Leave** a gender neutral policy for primary (14 weeks + super) and secondary (6x weeks + super) carers

**We value wellbeing**: We’re here to support you in times of need with our Employee Assistance Program (App + counselling)

**Diversity & Inclusion** we are endorsed by Work180 as an accredited employer for women in tech.

**Team hybrid working arrangements **balance collaboration with home and family commitments.

**Office Location** Two minutes walk from Town Hall station, we’ve recently taken over an entire floor of the Hilton Hotel building (hello, #scal