Marketing Strategy Lead

2 weeks ago

Eight Mile Plains, Australia RACQ Full time

**Marketing Strategy Lead**
**(**
**Job Number**:
**2400002F**
**)**

**Description**

**Marketing Strategy Lead - 12-month contract**

This role sits in the Brand and Product Marketing team who drive demand for RACQ’s financial services products. The Marketing Strategy Lead will specifically be looking after our lending and deposits products within the Banking portfolio.

**Key responsibilities**:

- Identify effective marketing strategies to drive brand and product awareness, consideration, and acquisition. Develop product CVPs, campaign positioning and the most effective media in collaboration with agency partners
- Ensure campaign strategies are insight-driven and member-centric.
- Use data and insights to find opportunities for growth - through audience, media channels, emerging trends etc
- Ongoing reporting and evaluation of campaign performance with a focus on future needs
- Provide accurate and timely information through planning, reporting, and campaign analysis to leadership team and stakeholders.
- Collaborate with stakeholders to understand business goals and identify strategic marketing opportunities.
- Manage campaign budgets through effective tracking, reporting, and forecasting processes.

**About you**
- 7-10 years of relevant experience in marketing strategy development and execution.
- Experience working in a financial services industry, or in a highly regulated environment
- Experience in managing marketing activity (inc. production) in a high-volume business across diverse channels, including TV, radio, OOH, online video, SEM and Meta.
- Strong negotiation and relationship management skills.
- Excellent organisational, time management, and priority management skills.
- Strong attention to detail and problem-solving skills
- Desirable but not essential - Photoshop and InDesign.
- Creative, innovative, and strategic planning skills.
- Excellent communication skills with the ability to influence and negotiate at all levels.
- Desire to mentor junior team members (this role has no direct reports)

**What we offer you**;
- Our employee benefits are designed to enrich your work life, your home and the community you live in, some of these include:

- Financial benefits and discounts on a range of banking, assistance and insurance products
- Give back to our communities with paid volunteer leave, payroll giving and volunteering for community events such as MotorFest and EKKA
- A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
- Prioritise your wellbeing with our onsite and virtual health hub, discounts on health programs and access to wellbeing initiatives such as yoga, mindfulness and free and confidential Employee Assistance Program (EAP).
- Invest in your development with in-house development programs and access to 80,000+ online courses.

**Ready to apply? You’ve got this.**

**RACQ is a ‘Circle Back Initiative’ employer - we commit to respond to every applicant.**

**#LI-HYBRID**

**Work Locations**

Edward Street/Eight Mile Plains

  • Strategy Lead

    2 days ago

    Eight Mile Plains, Australia RACQ Full time

    **Strategy Lead** **(** **Job Number**: **220001M9** **)** **Description** **About the role** Here at RACQ, we want to shape a more sustainable and safer future for all Queenslanders. Due to the expansion of the group’s strategic operative environment, we are looking for a Strategy Lead to help develop key parts of RACQ’s future group strategy....

  • Member Marketing Lead

    4 days ago

    Eight Mile Plains, Australia RACQ Full time

    **Member Marketing Lead**(**Job Number**:2500005O**)** **Description** **About the role** At RACQ, we’re good people doing good things, making a positive impact every day, with opportunities to learn, grow, and be more. This includes member marketing and service communications, onboarding, cross-sell and retention campaigns and journeys. - Key...

  • Strategy Specialist

    2 days ago

    Eight Mile Plains, Australia RACQ Full time

    **Strategy Specialist** **(** **Job Number**: **220001MA** **)** **Description** **About the role** Here at RACQ, we want to shape a more sustainable and safer future for all Queenslanders. Due to the expansion of the group’s strategic operative environment, we are looking for a Strategy Specialist to help develop key parts of RACQ’s future group...

  • Sales and Marketing Manager

    1 week ago

    Eight Mile Plains, Australia 2934 SURFERS PARADISE MGT PTY LTD Full time

    **The Company** As a rising Australian property developer whose broad portfolio of outstanding commercial and residential projects, we are hunting for an experienced Sales and Marketing Manager to join us and to plan, organise, direct, control and coordinate sales and marketing activities within an organisation and externally. Our current project - Rivea, a...

  • Marketing Manager

    4 days ago

    Eight Mile Plains, Australia Cocoon Group Services Full time

    **About Cocoon** CocoonGroup Services isa registeredproviderof NDISaccredited Specialist Disability Accommodation (SDA) across Australia, a fast-growing, innovative, and dynamic organization. Together, our mission is to create an exceptional experience by understanding each Participant’s aspirations and goals and connecting them to communities through our...

  • Marketing Coordinator

    4 days ago

    Eight Mile Plains, Australia Sunkids Management Full time

    A rare opportunity to join Sunkids Children's Centres in the position of Marketing Coordinator - SEO & Ads _ - We have 15 state-of-the-art Child Care Centres and require a unique person to fulfil this role. _ **_Sunkids will offer the successful Digital Marketing Coordinator that joins us: _** - _Part Time employment - 4 days a week _ - _A generous...

  • Marketing Specialist

    2 weeks ago

    Eight Mile Plains, Queensland, Australia RHM Group Full time $60,000 - $80,000 per year

    Digital Marketing and Content Coordinator.We have an exciting opportunity for a Full Time Marketing and Content Coordinator Role which will encompass developing and creating effective strategies to grow and engage our audiences.Your focus will be on achieving growth targets whilst being responsible for our online content including copywriting, design,...

  • Marketing Specialist

    2 weeks ago

    Eight Mile Plains, Australia RACQ Full time

    **Marketing Specialist**(**Job Number**:250000IG**)** **Description** At RACQ, we’re good people doing good things, making a positive impact every day, with opportunities to learn, grow, and be more. To work as a part of a dynamic Marketing team, to deliver campaigns and marketing activity designed to build demand to achieve the business objectives. To...

  • Marketing Specialist

    1 week ago

    Eight Mile Plains, Australia RACQ Full time

    **Marketing Specialist**(**Job Number**:2500011D**)** **Description** At RACQ, we’re good people doing good things, making a positive impact every day, with opportunities to learn, grow, and be more. To work as a part of a dynamic Marketing team, to deliver campaigns and marketing activity designed to build demand to achieve the business objectives. To...

  • State Manager

    2 weeks ago

    Eight Mile Plains, Australia Shift Full time

    **Company Description**: At Shift, we’re business specialists dedicated to helping Australian SMEs take control of their cashflow, streamline trade terms and choose the right financial products. We believe Australian businesses are the driving force behind our economy and are core to our communities. That’s why our business expertise, focus on...