CRM & Loyalty Manager

Generous discounts across all Brandbank Brands
- Opportunity to work for a uniquely Australian Retail Group with a global vision
- Supportive team culture and environment

Are you passionate about building meaningful customer relationships and driving engagement through innovative CRM and loyalty strategies?

Brandbank Group is looking for a **CRM & Loyalty Manager** to lead the development and execution of data-driven customer engagement initiatives across our fashion brands - **Seed Heritage, Commonry, and Unison**. This role is ideal for a strategic thinker with a deep understanding of customer lifecycle marketing and a proven track record of delivering impactful CRM and loyalty programs.

**ABOUT THE ROLE**:
As the **CRM & Loyalty Manager**, you will play a pivotal role in shaping and evolving our CRM strategy to maximize customer lifetime value. Your expertise will drive personalised marketing campaigns, loyalty program development, data-driven insights, and platform optimization, ensuring a seamless customer experience across digital and retail touchpoints.

**_Please note: This is a Fixed Term Contract of 12 Months_**

**KEY RESPONSIBILITIES**:

- Lead the creation of a best-in-class CRM strategy to enhance customer engagement and retention.
- Develop and implement a loyalty program, defining its value proposition, benefits, mechanics, and KPIs.
- Devise customer lifecycle marketing strategies for onboarding, retention, and reactivation.
- Develop acquisition strategies to grow the customer database.
- Build an A/B testing framework to optimise lifecycle programs and campaign effectiveness.
- Utilise customer data and segmentation techniques (e.g., RFM) to enhance personalisation.
- Provide regular reports and insights, making data-driven recommendations to key stakeholders.
- Serve as a platform expert and drive adoption of Emarsys capabilities.
- Oversee the implementation and management of CRM tools and technologies.
- Ensure CRM systems are integrated seamlessly with eCommerce, POS, and other technologies.
- On-site role 5-days per week, based in our St Kilda Road offices.

**WHAT YOU'LL NEED TO SUCCEED**:

- A tertiary qualification in Marketing, Business, or a related field.
- 5+ years’ experience in CRM and loyalty management, preferably within retail.
- A strong track record of delivering measurable impact through CRM initiatives.
- Expertise in customer segmentation, analytics, and data-driven decision-making.
- Experience with CRM platforms (Emarsys highly regarded).
- Strong project management, communication, and collaboration skills.
- A customer-first mindset with a passion for creating engaging experiences.

**ABOUT BRANDBANK GROUP**:
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, Unison, Allkinds, Commonry, kikki.K & FINE-DAY.

**WHY JOIN THE BRANDBANK GROUP TEAM?**
- **Generous discounts across all Brandbank Brands**:

- Opportunity to work for a uniquely Australian Retail Group with a global vision
- Supportive team culture and environment
- Employee Referral Program - be rewarded for referring great new people to our team
- Health and Wellbeing programs including an Employee Assistance Program.

If you are highly motivated, thrive on a challenge and are passionate about growing your career and are looking for a new adventure, then we would love to hear from you **APPLY NOW.