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B2b Segment Marketing Manager

2 weeks ago

Sydney, Australia Alinta Energy Full time

**Job no**: 501705
**Work type**: Permanent - Full Time
**Location**: Melbourne, Sydney
**Categories**: Retail Markets
- **Suits an experienced B2B Segment Marketer**:

- **Available in Sydney or Melbourne**:

- **Attractive hybrid work model | Energy Discounts |Career Growth Opportunities**

Alinta Energy is one of Australia’s biggest energy retailers, generators and developers with over 1.1 million customers. Australia’s energy system is undergoing the biggest transformation in its history and we’re right there with it. We’re investing in and developing large-scale renewables and storage projects as part of our ongoing effort to provide our customers with reliable, affordable and sustainable energy.

We understand that flexibility matters when considering your next role. Let us know your requirements, and we’ll carefully consider how we might accommodate them.

**_ About the role_**

The B2B Segment Marketing Manager plays a pivotal role in driving strategic marketing initiatives across Small Business (SME) and Commercial & Industrial (C&I) customer segments. Reporting to the Head of Marketing, this role is responsible for developing and executing multi-channel campaigns, refining value propositions, and enhancing lead generation to support business growth. Working closely with sales, product, commercial teams, and external partners, the role blends strategic leadership with hands-on execution, ensuring marketing efforts are fully integrated into business operations and deliver measurable commercial impact.

**_ Why you’ll love working here_**

We’re a welcoming bunch who put our energy into being the best company we can be. For us, this means shared respect, great communication between teams, acting on our ideas, and looking out for each other’s wellbeing. There are plenty of great perks, from flexible working to a long list of exclusive Alinta Energy benefits.

**_ What you’ll do_**
- Develop and deliver B2B marketing strategies aligned with business growth objectives, with a practical hands-on approach.
- Design and execute multi-channel campaigns targeting SME and C&I segments
- Collaborate with sales and commercial teams to integrate marketing into operations
- Manage third-party partnerships to support national sales initiatives
- Analyse performance data to optimise marketing effectiveness and ROI
- Influence senior stakeholders and maintain strong internal and external relationships

**_ Your experience_**
- Extensive experience in B2B segment marketing, with a proven ability to drive strategic growth and establish marketing foundations in new or evolving business areas
- Demonstrated success in leading large-scale, multi-channel B2B marketing campaigns
- Exceptional communication, presentation, and leadership skills
- Data-driven decision-maker with a focus on measurable commercial impact
- Collaborative leader with the ability to build strong relationships across internal and external teams
- Please note this role requires full working rights within Australia._

This role would suit a strategic and commercially minded B2B marketer, confident working in a fast-paced environment and skilled at driving growth through data-led, customer-focused initiatives.

**_ Like what you’re seeing?_**

If you like the sound of this, and you’ve got experience in a similar role, we’d love to talk to you. Come and _discover better together _with Alinta Energy.

We are a 2025 Circle Back Initiative Employer - we commit to respond to every applicant.

**Our Diversity Commitment**

**We look forward to hearing from you.**

**Advertised**: 10 Sep 2025 AUS Eastern Standard Time
**Applications close**: 24 Sep 2025 AUS Eastern Standard Time