Tourism Development Officer

**About the position**

The Tourism Development Officer is responsible for developing and promoting tourism initiatives to increase visitation, generate economic activity, support events and enhance the communities lifestyle.

The position is responsible for the day to day operation of the Visitor Information Centres and engaging with a range of stakeholders including operators, tourism bodies and government to enhance the visitor experience, within a regional context, whilst ensuring continuous improvement.

**Key Responsibilities**
- Collect visitor data and undertake tourism research and analysis to inform stakeholders of industry trends and product development opportunities
- Manage marketing and promotional campaigns to attract visitors including overseeing the use of branding, digital media platforms and ongoing content creation
- Manage the Shires Visitor information’s centres and visitor experience whilst engaging with other Visitor Information Centres and providers to promote the region
- Assist the Coordinator Tourism and Events to deliver actions identified in the Destination Management Plan and other Council Strategies to improve visitors experience and encourage repeat and extended visitation
- Promote local products and experiences including the development of itineraries and booking platforms

Read the Position Description and learn more about this exciting opportunity.

**About you**
- Tertiary qualifications in Tourism or Business Management (Certificate IV mínimal qualifications), or equivalent qualification and 5 years of equivalent experience
- Substantial tourism industry knowledge and demonstrated experience working with operators to implement tourism strategies
- Proven ability to collect, analyse information and prepare reports and presentations to inform sound decision making
- Experience providing high level customer service and effectively dealing with conflict
- A current NSW Drivers Licence

**What we offer**
- Permanent, full time, 35 hours per week
- Salary from $80,667 to $104,394 per year (depending on qualifications, skills and experience) plus 12% superannuation
- Training Courses + Professional Development
- Flexible work arrangements with access to Indoor Accrued Time (Flexi)
- 40% discount on yearly Aquatic and Fitness Centre membership for staff and families at local facility (conditions apply)
- Access to EAP program for employees and their immediate family

**About Muswellbrook**

Muswellbrook Shire Council is a progressive local government area, located under two hours from Newcastle and Tamworth and three hours from Sydney, in the beautiful Upper Hunter Valley.

The Shire has a long history in energy generation and is one of the largest coal mining areas in Australia. As we move towards a Net Zero economy, we are at the centre of renewable energy transition and innovation.

Working at Muswellbrook Shire Council, you will be part of driving change to create a bright and prosperous future for our community, in a location which has plentiful opportunities and an enviable lifestyle.

It is a great place to grow your career and be part of something bigger - we have space for you.

**Further information and to apply**
- For more information on this position please contact the hiring manager Shaelee Richards, Director Community and Economy_ _on 0411 632 455_._
- **Applications close o**n** 22 October 2025 at 11:59pm**.**

**The Welcome Experience**

The Welcome Experience in Muswellbrook connects you and your family with local people and local resources to help you settle in and feel at home in your new community faster.