
Sales Enablement Specialist
2 weeks ago
**Overview of the role**
The Sales Enablement Specialist focuses on empowering sales teams with the skills, knowledge, and resources they need to be successful - from onboarding for new hires, through to continuous learning for tenured staff. The Sales Enablement Specialist acts as a bridge between the sales, marketing, and product teams, ensuring alignment and consistency in messaging.
**Role and responsibilities**:
- Create role-based enablement journeys across multiple sales roles, including for Sales Managers
- Develop and implement a product certification program for sales
- Run a needs analysis to determine soft and sales skills requirements, and develop a program to address these
- Build engaging systems, tools and process enablement
- Maintain enablement content to ensure accuracy and relevance
- Tailor and scale internal enablement content to support channel growth (agents, resellers)
- Collaborate with internal stakeholders to obtain inputs to enablement content
- Identify internal experts to help deliver technical (product) training
- Analyse enablement metrics and post-training survey data to identify areas for improvement
**Qualification, Experience & Skills**:
- Bachelors degree or equivalent is required
- Minimum 3 years experience in a similar role
- Previous experience designing and delivering sales enablement in the technology industry, particularly hardware or deep tech
- Sales enablement certification from reputable source (e.g. Sales Enablement Collective, ATD) is an advantage
- Managing enablement projects from end to end, with mínimal supervision
- Delivering training to all levels of the organisation, tailoring content and approach as needed, and running small group hands-on enablement activities
- Scheduling and managing training sessions (in-person and virtual)
- Maintaining content and content platforms
- Identifying and tracking key enablement metrics
- Identifying cost-effective digital asset options (e-learning, videos, podcasts)
- Understanding of sales processes and familiarity with sales and qualification methodologies (e.g. Challenger, MEDDPICC)
- Creating engaging and effective sales content (e.g., presentations, case studies, videos, e-learning, podcasts)
- Strong communication skills are needed to collaborate with sales teams, understand their needs, and deliver effective enablement materials.
**What are some of the benefits you will have access to?
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