Decisioning Strategy

**Req ID**: 92931
**Department**: AR Personalisation & Digital Sales
**Division**: Australia Retail
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
The aim is to take advantage of advances in technology, data, and analytics to allow Personalisation Specialists at ANZ to create much more ‘personal’ and ‘human’ experiences across moments, channels, and buying stages.
The Decisioning Strategy & Execution Lead will be a highly skilled data & analytics practitioner and data thought leader who will work closely with the Martech Platform CAL to help the bank deliver leading customer experiences and business performance improvements through the activation of data driven interactions in customer and front-line channels across Australia Retail & Commercial.
You will bring specific decisioning expertise and be considered a thought leader in your craft to develop it across the chapters. You will span across similar specialist Chapters and care for and nurture the growth of their Chapter members to ensure they are inspired by a sense of purpose and are continually building their mastery and autonomy.
You are about the ‘how’ and work closely with other Capability Area Leads and/or experts/Chapter Leads to align and build capability. This may include writing enterprise playbooks for the craft and localising enterprise expectations and tools. You may also contribute tribe and squad work where required to hone your craft.
Create and promote the new culture and support personal development
Responsible for the personal development and performance reviews of Chapter Leads
Coaching and development planning on expertise and personal development by promoting an ‘always learning’ culture
Recognizes and develops top-talent and proactively manages under-performance
Share knowledge and align approach
Own the standards within area of expertise and ensure alignment with other similarly focussed Capability Area Leads and Chapter Leads across Tribes/Portfolios
Share insights and knowledge of own expertise with Chapter Leads/members
Active role in expertise sharing across the organisation
Continuously seeks ways to grow own thinking and capability.
Develop Expertise across your Chapters
Has a vision for the expertise of the Chapter and monitors and drives capability development towards campaign velocity, quality and impact.
Leverages expertise within the Capability Area drawing on broader thought leadership and experts for whole team betterment
Contributes expertise to support the realisation of squad and tribe missions
Pushes the boundaries of expertise to innovate, test and learn and experiment within matters of expertise
Continuously develops expertise and stays up-to-date with emerging trends, practices and information in area of expertise and more broadly
Works with leadership to understand and plan for workforce capability needs, current and future
**Role Type**: Permanent, Full-Time
**Role Location**: 833 Collins Street, Docklands / 242 Pitt Street, Sydney
**Work Hours**: Standard Hours
What will your day look like?
**This role is accountable for**:
Nurture and maintain the Data & Capability roadmap for Personalisation to support the campaign and data community.
Data ingestion, processing and data integration
Capability uplift in the portfolio for decisioning, campaign development, analytics and governance
Customer & marketing data ownership
Orchestration for real-time in-situ customer decisioning
Arbitration, Prioritisation decision, (next best actions)
Define and manage risk mitigation controls
Ensure a well-managed platform with frameworks and processes for risk identification and management, roles and access management and incident Management
Enable data to supporting customer and experience migrations for ANZ+
Simplify Data Architectures and actively reduce legacy
Stakeholder and relationship engagement and management
Contribute to the rebuild of the personalisation assets onto the strategic platform within the defined strategy/roadmap
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Degree level qualifications in Business, Sales, Marketing or related field - or equivalent experience
10+ years in Marketing, brand, digital marketing or analytics fields
Approximately 5+ years' experience within a business facing data & analytics role, ideally with several years in a lead role
Scrum and agile software development methodologies; SAFe or equivalent
Leadership, management or coaching training
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive