Digital Marketing Specialist

4 days ago


Perth, Australia ABN Group Full time

494350
- Perth
- Marketing/PR/Communications
- Full-time (Permanent)

**Our Company**
For almost 45 years, ABN Group has been a leader in the building, property and finance industries, helping thousands of Australians achieve the dream of home ownership across Western Australia and Victoria. With more than 90,000 homes built - from first homes to luxury residences - our reputation is built on trust, with one in four customers referred by someone who has experienced our commitment first-hand.

**What You Will Be Working On**
We’re looking for a skilled **Website Specialist** to own the performance, optimisation and governance of ABN Group’s retail websites across multiple brands. This hands-on role manages website delivery, UX improvements, lead integrations and content updates, while collaborating with IT and external partners to ensure a seamless and high-performing digital experience.

Key responsibilities include:

- Managing the website roadmap and enhancements, working with agencies and stakeholders to deliver impactful digital solutions.
- Translating campaign briefs into digital assets such as landing pages, banners and forms, ensuring strong UX and lead generation.
- Driving continuous improvement through UX testing, CRO principles and data-led optimisation.
- Overseeing website integrations, CRM connections and tracking frameworks to enable accurate performance reporting.
- Partnering with SEO, content teams and external agencies to improve discoverability, engagement and conversion.

**Who Will Be Successful**
You’ll thrive in this role if you’re passionate about building and optimising websites that deliver measurable impact. With a mix of technical expertise, creativity and commercial thinking, you’ll play a key role in shaping ABN Group’s digital presence.

We’d love to hear from you if you have:

- 3-5 years’ experience in website management, digital marketing or UX/CRO roles.
- Strong knowledge of CMS platforms (e.g. WordPress), SEO principles and analytics tools (GA4, Microsoft Clarity).
- Experience managing web development or UX projects across multiple brands or business units.
- Strong problem-solving and collaboration skills, with the ability to work across marketing, IT and external partners.
- High attention to detail, excellent organisation and a proactive mindset.

**Why ABN?**
We’re not just offering a role; we’re inviting you to be part of a community that values innovation, passion and excellence. Our people enjoy:

- Exclusive employee discounts across the Group
- Flexible work arrangements to support work-life balance
- Career growth opportunities within a thriving organisation
- Wellbeing programs and discounted private health insurance
- Paid parental leave for both primary and secondary carers

**To Apply



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