Digital Marketing Specialist

2 weeks ago


Perth, Australia HAYS Full time

Digital Marketing Specialist
Popular retail brand specialising in home appliances with reach across Australia and New Zealand.

The Digital Specialist (SEO and UX) is responsible for the analysis, planning and execution of continuous improvements and performance optimisation for the organisations internal brands - organic search results and website conversion points across the funnel. This role supports search campaign activations, identifies growth opportunities, monitors competitor performance, and shares key insights with the business with recommendations to achieve future growth

**Your new role**:
***
SEO Requirements:

- Responsible for the strategy, execution, and reporting of SEO tactics to improve SEO across all brands.
- Write SEO content such as meta data and blog posts.
- Manage external copywriters developing SEO content, as required.
- Brief the media agency on search marketing.
- SEO analysis and reporting, making recommendations for optimisation.
- Identification of technical errors that could impact SEO.

Website/UX Requirements:

- Manage website UX design & testing.
- Manage A/B and multivariant testing for the website.
- Website content management.
- Build landing pages and PDPs.
- Manage website popups.
- Development and management of website templates.
- Uploading events to the website.
- Asset creation and editing to optimise images and video on the website.
- Implementing website page redirection.
- Analysis and reporting on website performance, making recommendations for optimisation.

**What you'll need to succeed**:

- Diploma or Degree qualified in Marketing and/or Digital Marketing
- 2-4 years' experience in digital marketing and website content management
- In-depth knowledge of SEO and best practice UX/UI
- Content development including video
- High level of understanding and experience in Google Analytics, GTM, Google Search Console
- Ability to generate and interpret data for reporting
- Understanding of digital asset requirements for digital marketing channels
- Ability to manage multiple projects and deadlines at a time, in a fast-paced environment
- Working knowledge of HTML5, CSS, JS
- Experience with Shopify is highly regarded, as is working across multiple brand portfolios and a directly selling or eCommerce background.

**What you need to do now**:
***

If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

**LHS 297508** #2735332



  • Perth, Western Australia Foundation Marketing Full time

    Do you love thinking about how brands can drive ROI from marketing?Do you love learning about new industries and technologies?Do you love leading clients and colleagues towards growth?If so, you might fit right in with the team at Foundation.Foundation is a digital marketing agency focusing on planning, creating, distributing and optimizing content for...


  • Perth, Australia PERSOLKELLY Full time

    We are assisting our Client based in the Eastern suburbs who are seeking a Digital Marketing specialist to start immediately for a 6 week assignment. **Digital Marketing Specialist** PERSOLKELLY is one of Australia's largest and longest serving recruitment providers. Delivering both quality temporary and permanent options, we specialize in the recruitment...


  • Perth, Australia Business Warriors Pty Ltd Full time

    **Work From Home Flexible High Paced Head of Digital Marketing Role With A Fast Growth Agency** If you have been wanting an environment where you have the opportunity for career progression in a high paced team you have found the role We are seeking a highly skilled and experienced Digital Marketing Executive to lead our digital marketing team. As a...


  • Perth, Australia LiveTutorOnline Full time

    We are seeking a motivated, creative and experienced digital marketing specialist to be part of our young, vibrant and expanding slaes team. Lead generation is key to the success of our sales drive and the right person for this job will have had experience in generation high volumes of leads in the B2C environment. - **This position will be ideal for a young...


  • Perth, Western Australia beBeeMarketing Full time $55,900 - $75,900

    We are seeking a Digital Marketing Specialist to assist in the development and delivery of key messages, campaigns, and content.About the RoleThe Digital Marketing Specialist will play a key role in:Designing email templates and writing compelling copy to optimise open and click-through ratesSegmenting email lists to ensure personalised and targeted...


  • Perth, Australia Wall Street Full time

    Take the next step in your career! - Work for a company dedicated to eliminating waste across Australia - Flexible working arrangements! **About the Company**: Return-It is a wholly owned Australian company and a subsidiary of Re.Group. Re.Group is an Australian company that specialises in recycling and resource recovery. We hate landfill and litter, and...


  • Perth, Australia DMCG Global Full time

    Our client is responsible for a number of iconic State events that brings the people of WA together. They are now looking for a Digital Marketing Specialist to support their marketing & content team in the lead up to some exciting annual events. **Scope** You will work with the marketing team to develop and maintain a content calendar for social media...


  • Perth, Australia PS Digital Full time

    PS Digital is a boutique web design and digital marketing agency based in Perth. We are a full-service creative team bringing digital marketing dreams to life. - Put your skills and experience to good use - Work closely with our Creative Director and supportive team - Establish meaningful relationships with clients **What you'll do**: - Work closely with...


  • Perth, Australia JLL Full time

    About JLL - We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an...


  • Perth, Australia HAYS Full time

    Digital Marketing Specialist driving automation campaigns **Your new company** Established WA utility provider. **Your new role** This opportunity will see you enhancing and shaping marketing initiatives through marketing automation, ensuring alignment with the organisation's marketing and customer acquisition strategy. **Key responsibilities include,...