Marketing Manager

9 hours ago

Sydney, Australia Smart Talent Group Full time

Work for this leading data analytics solutions provider who bring market-leading technologies and the best data experts together to create innovative solutions for their clients right across Australia.
- 19 years of consistent growth
- Autonomous Strategic Role
- Work directly with the leadership team

Our client is a data analytics solutions provider who go above and beyond to leave their customers with a exceptional customer experience and are known for their expertise in the field of data.

The role will support the business in the development, execution and delivery of marketing campaigns across the portfolio to maximise acquisition and retention of users and clients.

The focus of the role is to manage and execute marketing campaigns that meet and exceed ROI targets for the marketing plan, whilst delivering on client campaigns and attracting new clients across the portfolio.

An opportunity to work with the Chief Revenue Officer to design a comprehensive marketing plan to promote the business's brand to the target audience and to generate revenue pipeline as required to achieve the business's revenue target.

**RESPONSIBILITIES**

The main activities of the Marketing Manager are:

- Develop and execute a rolling 12-month integrated marketing plan for the business
- Development, delivery and analysis of digital campaigns including planning, management and execution
- Preparation and management of the marketing budget
- Identification of new marketing opportunities across all areas of marketing.
- Establishing benchmarks to review the implementation of the marketing budget and ROI analysis on key elements of the marketing strategy
- Management of the website including content and functionality to deliver a customer-focused experience
- Oversee creative production of print or other media communications working with external companies to ensure effectiveness and consistency in brand communication
- Enhance the brand guidelines and ensure communication and adherence of these throughout the business
- Maintenance of up-to-date market, media and industry knowledge and competitor awareness.
- Create - or work with outsourced creatives to create digital advertising assets
- Copy writing and content development
- Social media channels activity
- Managing and building on relationships with external networks, suppliers and stakeholders
- Campaign reporting

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