Customer Lifecycle Marketing Manager

**Customer Lifecycle Marketing Manager**

**Location**: Artarmon

Are you a CRM marketing guru with a passion for customer engagement and acquisition? Do you thrive in dynamic, fast-paced environments where innovation and creativity are valued? If so, we want YOU to help shape the future of streaming entertainment

With an explosion of streaming apps in the market we’ve launched a game-changing platform, Hubbl that seamlessly integrates both paid and free content, offering users the world’s most intuitive interface for discovering, watching, and enjoying their favorite shows and movies.

We are currently recruiting a Customer Lifecycle & Acquisition Manger to lead Hubbl’s end-to-end customer lifecycle initiatives - from campaign ideation and execution to analysis and continuous optimisation. This role offers autonomy, influence, and the opportunity to create measurable impact on Hubbl’s growth journey.

**Key Responsibilities**

+ Manage the end-to-end lifecycle of customer marketing campaigns to maximise engagement, acquisition, and conversion.

+ Develop and execute the Hubbl campaign roadmap, identifying strategic opportunities and aligning initiatives with key customer moments, using data-driven segmentation.

+ Continuously drive improvements in sales and conversion rates by refining targeting, messaging, offers, and testing methods to maximise impact.

+ Leverage comprehensive data resources to define unique customer segments and cohorts, creating tailored acquisition strategies that effectively engage target audiences.

+ Use data to inform decision-making, optimise marketing strategies, and guide future testing programs to enhance the customer experience.

+ Establish and continuously refine processes to enable accurate, efficient, and scalable work, ensuring all campaigns align with business objectives and maintain high-quality standards.

+ Leverage marketing expertise to conceptualise and develop campaign creative that resonates with target audiences, aligns with brand objectives, and drives customer engagement.

+ Collaborate closely with Content, Creative, Brand, and Legal teams to develop and execute high-impact campaigns that drive business objectives.

+ Build and maintain strong relationships with key stakeholders, clearly communicating campaign progress, results, and strategic insights.

+ Mentor and develop junior team members, fostering a productive, engaged, and growth-oriented environment.

**About you**

+ 5+ years in a customer lifecycle or CRM marketing role, ideally within a direct-to-consumer (D2C) setting.

+ Strong ability to develop and implement effective customer lifecycle strategies that drive acquisition, engagement, and retention.

+ Proactive problem solver who can navigate complex challenges with innovative, data-driven solutions.

+ Exceptional skills in building relationships and collaborating across varied stakeholders, from executives to junior specialists.

+ Strong analytical skills with an understanding of data-driven testing and optimisation.

+ Familiarity with Martech tools and omnichannel CRM programs is optimal.

+ Outstanding written and oral communication skills with the ability to convey complex strategies in simple, impactful terms.

+ Demonstrated success in managing programs that drive customer retention and acquisition.

+ Bachelor’s degree in marketing, business, or related field.

**Life at Foxtel Group**

A career with us means working across one or more of our brands including Foxtel, Kayo Sports, BINGE, Flash, Fox Sports and Foxtel Media. When you join, the Perks at Work are taken care of:
+ You’re part of Fox Flex, our hybrid way of working with time spent at home and on campus

+ Free & discounted products including Foxtel, Foxtel Now, Foxtel Broadband, Kayo Sports and BINGE

+ Special days away from work for Birthday, Cultural & Volunteer Leave

+ Access to our holistic Fox Fit wellbeing program

+ Generous ergonomics allowance for your WFH set up

+ Company-wide meeting-free lunch hours and Friday afternoons

**A note to recruitment agencies** - we have this role covered. There is no need to get in touch, we do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.