Marketing Administrator

3 days ago

Rooty Hill, Australia West HQ Full time

Are you a creative and organized professional passionate about marketing? Do you thrive in a dynamic environment where your flexibility makes a real difference? We’re looking for a **Marketing Administrator** to join our team and play a key role in delivering successful promotions.
- **
Attractive Salary**:

- ** Free daily lunch and parking**:

- ** Free gym membership with pool access**:

- ** Discounts across the precinct including dining, accommodation and more**

**About the role**:
As a Marketing Administrator, you’ll support the planning, execution, and monitoring of our promotions. This role requires a flexible schedule to accommodate critical promotional events, including adjusting work hours to ensure campaigns run seamlessly. Your responsibilities will include:

- Understanding, analysing, reporting, and developing insights into visitor footfall and traffic patterns in venue
- Designing, planning, implementing and measuring member loyalty promotions to drive measurable outcomes including impact on sales and revenue
- Create and execute loyalty promotions including reporting and analysis on participation rates and impact on, revenue and foot traffic
- Brief and manage promotional staff as well as internal stakeholders to ensure member loyalty promotions are communicated and boosted during promotional periods to incite engagement and participation
- Brief and manage external entertainment vendors and performers including live entertainment and bespoke requirements including children’s entertainment to support specific family events at West HQ
- Work closely with West HQ Customer Service and Team Leaders to communicate member loyalty promotions and provide support and counsel to resolve customer issues
- Working closely with the Digital Marketing team to build out and deliver the member loyalty communications strategy and co-ordination of owned assets such as SMS, newsletters and digital screen

**Our perfect fit**:

- Strong organisational and time-management skills
- Ability to adapt to a flexible schedule, including occasional evening and weekend hours
- Excellent communication and interpersonal abilities
- Familiarity with marketing tools and platforms (experience is a plus)
- A proactive, solution-oriented mindset

**What do you need to be considered?**
- Experience in loyalty program planning, management and measurement including understanding of owned channels how to best optimise them
- Analytical and reporting abilities to understand member loyalty impacts on commercial outcomes
- Effective communication between internal staff, suppliers, strategic and commercial partners and customers
- Management of multiple digital assets across web, social media and eDMs
- Tertiary qualification in a relevant discipline (advantageous)
- Strong interpersonal skills with a focus on team collaboration and experience working with design agencies
- Experience in managing multiple projects, stakeholders and deadlines
- Experience in developing high quality, relevant and engaging promotional content which is compliant to industry guidelines an in-line with the overall West HQ brand strategy
- Ability to prioritise and meet tight deadlines on multiple projects

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