Journey Expert

About the role

**Role Location**: Docklands VIC (Hybrid)

**Role Type**: Permanent, Full-Time

**About DSE and Personalisation**:
We’re changing the way Australians do banking. We’ve adopted new ways of working and introduced design-thinking approaches to build a better ANZ for our customers now - and in the future.

Working within the Digital Sales Experience and Personalisation Tribes, you’ll join a team committed to excellence in attracting and activating customers and defining and developing sales and engagement strategies across all digital channels. You’ll help customers find, compare, apply, activate, and use our products and services via exceptional experiences. And, you'll be part of a team that’s committed to continuously raising the bar.

What will your day look like

As a Marketing Journey Expert, your role is to create sales journeys for in market prospective customers to purchase ANZ products that meet their needs. We work with advertising agencies to attract and engage potential customers to carry out conversion journeys on our site. We work with the rest of the tribe to improve the onsite experience via optimisation and personalisation. We engage with marketing / business stakeholders to deliver digital experiences in conjunction with above the line campaigns.

**Our focus is on**:
Managing digital marketing activity to attract prospective customer onsite by providing seamless digital experiences and personalised customer journeys.
Developing best practices to optimise creative messages for always on campaigns.
Engaging customers through personalised on-site experiences to help them navigate through the digital journey.
Pulling relevant digital levers through ongoing optimisation and testing to deliver sales and leads targets.
Collaborating with customer engagement tribes to ensure brand campaigns have maximum impact on acquisition.

**We do not**:
Build customer / product propositions
Make changes to the ANZ website. Instead, we work closely with the content and data members of the squad to deliver personalisation experiences and optimise the digital journey.
What will you bring?

To be successful in this role, you will ideally bring the following:
Good communication and interpersonal skills with the ability to influence outcomes.
Ability to use data and critical thinking to distil insights to influence or shape outcomes.
Ability to work with internal teams and advertising agencies to deliver always-on campaigns and conduct ongoing optimisations.
Familiar with deploying ongoing test and learn tactics to continuously improve performance.
Collaborate with people from various expertise and backgrounds and open to different perspectives.
Previous financial experience preferred but not a pre-requisite, ability to manage large scale affiliate and acquisition campaigns with agency partners.
Agile experience preferred but not a pre-requisite. A growth mindset, resilient nature, and an ability to cope and support others through ambiguity, uncertainty and change at pace.

**What you bring to DSE and Personalisation**:
Continuous improvement junkie - You constructively challenge the status quo, look for better ways to do things and passionately advocate continuous improvement.
Committed to your own and other’s growth - You strive to stretch and grow yourself and others by identifying your own development areas, seeking feedback and providing feedback to others to help them learn and grow every day.
A problem solver - You are energised by tackling complex problems and use critical thinking, your network, skills, knowledge, and available data to drive better outcomes for our customers and the bank.
Risk savvy - You build sustainable solutions that protect customers, stakeholders, and the community.
The customer’s biggest fan - You demonstrate a thirst for better understanding the customer and define the problem and develop solutions through their eyes.
Comfortable being uncomfortable - You are comfortable with uncertainty and have the ability to effectively manage yourself through ambiguity and change.
A team player - You know we only win if we all win. You recognise and value the different perspectives and skills your colleagues bring. It is not about being a hero but jumping in and contributing to the successful delivery of the team’s mission.
So, why join us?

At ANZ, everything we do boils down to ‘why’ - our purpose - to shape a world where people and communities thrive. We're just as focused on seeing our people thrive as well as our customers. We'll give you every opportunity to develop your career.

We are responding faster to changing customer requirements, focusing on the things that matter the most, energising our people, eliminating waste and reducing bureaucracy.

A happy workplace is a thriving one. So to attract and keep the best talent, and say thanks for the hard work, we make sure all our employees are rewarded.

We work flexibly at ANZ and encourage you to talk to