Marketing Specialist

**About the Role**

Ready to make a good move? Now’s a great time to join WorkPac’s marketing team as we prepare to launch a refreshed brand and deliver strategic marketing services to all areas of this national business.

Reporting to the Head of Marketing, the **Marketing and Communications Specialist** will be an integral part of all projects, enjoying hands-on responsibility for marketing activity across the WorkPac’s recruitment, training and employment services sectors.

**What will you do?**
- Define, develop, and maintain fully integrated digital marketing strategies, campaigns and promotional calendars, including website/s, EDMs, Social, SEO/SEM and content to drive traffic, engagement, and sales.
- Work with our digital agency to develop segmentation, acquisition, and retargeting strategies to optimise the effectiveness of digital campaigns.
- Take ownership of the end-to-end process of campaign creation from concept to deployment.
- Assist with social media content collation, digital enquires and complaint escalation.
- Extract, segment, cleanse and manage data for digital marketing campaigns.
- Manage website development and front-end user experience.
- Grow organic traffic through SEO tactics: troubleshoot technical SEO issues, keyword research, update page titles and meta information.
- Collaborate with internal stakeholders to create campaigns and optimise user experience and conversion.
- Automate and trigger campaigns, monitoring responses, analysing user activity, and providing timely recommendations to improve team initiatives.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Provide guidance on and respond to enquiries received from internal departments across all areas of marketing.

**What do you need?**
- Tertiary qualification in Marketing, Communications, Business or a related discipline
- 5+ years’ experience in a similar role
- Previous experience developing and implementing marketing campaigns using marketing cloud platforms like Salesforce, Dynamics, Marketo or Adobe Campaign. Dynamics experience would be highly regarded.
- Proficiency with marketing analytics preferably Google Analytics.
- A track record of using market insights and digital metrics.
- Ability to create content for channels including but not limited to EDM, newsletters, social media, blogs and web.
- Experience managing multiple initiatives across an organisation and delivering a customer focused outcome.
- Excellent written, verbal, and interpersonal communication skills, including copywriting and stakeholder management.
- Strong planning and prioritisation skills with the ability to broker outcomes with stakeholders

**What do we offer?**

WorkPac considers our Employees to be our most valuable asset and understand we are all different. This is why we offer so many different benefits to our Employees to suit their individuality and lifestyle choices.

Benefits include:

- Flexible working arrangements - work from home and the office
- Birthday Leave
- Reward for Service Leave
- Employee Rewards Program - 100’s of perks, discounts and deals nationally
- Access to 100’s of Wellness initiatives including meditation, yoga & pilates, menu plans
- Discounted Private Health Insurance
- Employee Referral Program
- Professional Development

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**About WorkPac**:
WorkPac is an Australian privately-owned, multi award-winning workforce solutions provider to the mining, construction, engineering, manufacturing, oil, gas and health care industries.

We provide temporary and permanent staffing to companies requiring multi-disciplined and experienced blue collar, white collar or office support. With over 400 internal employees within 35 offices, we support over 10,000 Field Team Members on Client sites right across Australia.

**Ready to make your next move a good one?