Marketing Campaign Manager

15 hours ago

Frenchs Forest, Australia Direct Group Full time

Are you passionate about marketing? This role is pivotal in driving the success of our marketing efforts in collaboration with the Chief Marketing Officer, overseeing all campaigns and marketing activities including monthly print, brand and any ATL marketing initiatives. As a primary advocate for our customers, this role also manages customer events and oversees our License to Shop loyalty program and Concierge Club, as well as the social media delivery of campaign and ATL relevant content.

**WHAT YOUR DAY WILL LOOK LIKE**
- Ensure that TVSN’s brand personality and identity is consistently portrayed across all touchpoints and channels
- Working with the Chief Marketing Officer and Digital Marketing Manager to develop campaign strategies aligned with the overall marketing and business objectives
- Manage the Marketing Calendar, ensuring a balance between strategic and tactical initiatives and alignment with Merchandising priorities
- Lead the planning and creative development process for all marketing campaigns and tactical initiatives, ensuring clear objectives, timelines, and resources are allocated and kept in budget
- Manage the creation and distribution of print materials, such as shoppers' guides and catalogues, in collaboration with internal teams and external vendors
- Monitor campaign performance and make data-driven recommendations and insights
- Manage the day to day relationships between external channels to maximise cross promotional opportunities
- Lead and mentor the Marketing team with all activities.

**WHAT YOU’LL BRING TO THE ROLE**
- 3+ years' experience in similar role working in retail
- A customer-first mindset that puts our audience at the centre of everything you do
- A collaborative spirit and the ability to thrive in a team environment
- Event Management experience
- Strong communication skills that make complex ideas simple and compelling
- Stellar time management skills to juggle multiple projects with ease
- Ability to work in a fast-paced environment, working to deadlines, handling a broad range of projects
- Experience leading and mentoring a team to succeed
- Marketing qualifications

**WHY JOIN US?**

This role is more than just a job - it's an opportunity to:

- Work with a fun loving team and support them to succeed
- Make a real impact on our customers and our business
- Enjoy AMAZING product discounts across the Group
- On-site café
- Free On-site parking
- Join us at TVSN and become part of a fun team who love what we do_

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