Paid Media Manager, Apac

Paid Media Manager - Asia Pacific & Canada

CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we’ve expanded globally with offices across Europe and Asia Pacific. Over 1.2 million clients make 67 million trades with us every year, and we’re still growing.

We're a business in rapid transformation, currently investing heavily in digital people and technology. If you're looking to accelerate your career and be part of something special this is the role for you.

ROLE AND RESPONSIBILITIES

We continue to see strong growth in both existing and new markets, we’re searching an Paid Media Manager to help drive our CFD & Invest products across APAC & CA.

This role will suit a hands-on individual with approx. 5 years’ experience to help drive our regional acquisition strategy, transform performance marketing and will need proven experience in managing a large number of stakeholders while effectively communicating priorities.

Your team will form part of a larger Paid Media team as we hybridise using the Helix model. Allowing our Paid Social & Performance team to diversify their skill set. Code name ‘Centaur’. Hence the creation of this dynamic skilled role.

If you’re up for the challenge, then keep reading

Key Responsibilities
- Lead a team of performance professionals to level up our digital capability.
- Manage the development and growth of direct reports.
- Collaboratively take ownership of all Paid Digital channels in line with the Performance Manager. (Affiliates, ASA, Google ads, Meta, Twitter, YouTube etc.)
- Driving strategies and tactics that improve efficiencies and deliver full funnel optimisation.
- Build infrastructure and framework to drive both acquisition and brand lead strategies.
- Drive accountability for both your team and partners (Google, Microsoft, Adthena & Meta etc.)
- Collaborate effectively with key stakeholders to ensure all channels are elevated and achieve the best omni channel approach.
- Have a full funnel holistic marketing approach taking into account our Market Mix Model.
- Contribute to regional and global scaled solutions efforts, including documenting best practice guides, socialize scenarios that adversely impact performance.
- Proactively manage the annual APAC & CA budgets in-line with the agreed marketing plan.
- Support offline agencies with tracking, tagging and auditing any programmatic buys.
- Collaborate effectively with key stakeholders to ensure all channels are elevated and achieve the best omni channel approach.
- Support key strategic initiatives and growth strategies.
- Other ad hoc marketing supportive tasks as required.

General responsibilities
- Support the Senior Acquisition Manager with planning, reporting and relevant budget management.
- Maintain personal/professional development to meet the changing demands of the role and changing digital landscape.
- Build and maintain strong relationships with stakeholders across the APAC region.
- Undertake such other duties, training and/or hours of work as may be reasonably required, and which are consistent with the general level of responsibility of this role

KEY SKILLS AND EXPERIENCE

Must haves:

- 5 years in PPC, Paid Social, Affiliates & Programmatic channels.
- Minimum 2 years of team management experience.
- Strong hands-on skills across the Google Stack (DV360, Google CM and GA4)
- Advanced knowledge of the full funnel marketing landscape and market mix models.
- Strong thought leadership to build framework and proactively find solutions.
- Advance knowledge of Microsoft Word, PowerPoint and Excel.
- Project management and organisational skills.
- Ability to communicate throughout all levels of an organisation both technical and non-technical.

KEY COMPETENCIES
- Technical mind set with strong problem solving skills
- Self-motivated and driven; able to act on own initiative and accountable for deliverables
- Ability to work to targets and tight deadlines.
- Ability to work in an agile/fast paced environment and react quickly within pre-approved processes/ guidelines
- Good commercial acumen
- Proactive individual
- Positive attitude and resilience
- Ability to build strong relationships with a wide range of stakeholders across the globe.
- Ability to execute projects on deadline in an ever changing environment
- Customer first attitude
- A keen interest in new and developing technologies
- Excellent communication and presentation skills, written and oral

**BENEFITS**:

- Charity give-back days.
- 1 extra annual day of leave for your birthday.
- A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts and enjoy various resources to enhance your physical & mental wellbeing,

CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a divers