Digital Performance Manager

2 weeks ago

Melbourne, Australia Amused Group Full time

**Digital Performance Manager**

**Amused Group**

Amused Group specialise in end-to-end product creation that leverages intuitive design, disruptive technologies and an agile framework. We disrupt, we innovate, we are at the cutting edge of the wagering sector. Pushing the boundaries of tech today to build the solutions for tomorrow, we are building an inclusive workplace that embraces diversity and difference.

**Role Responsibilities**
- Develop, implement, and optimise advanced performance marketing strategies across all digital mediums for website and app platforms. Including, but not limited to: Facebook Ads Manager (Meta(, Google Ads, Apple Ads, Affiliates, Direct Digital, and programmatic buys
- Build and manage relationships with all external digital suppliers: Facebook, Google, and others
- Work closely with the Marketing Managers on all digital strategies, present growth opportunities and tactics based on the newest Performance technology or market/trade opportunities
- Own and manage reporting channels across Google Analytics, Google Data Studio, Firebase and Appsflyer
- Manage multiple international direct reports across digital performance, with a hands on approach when required
- Create and manage all conversions, tags & triggers through Google Tag Manager and individual platforms
- Assist with other Digital Marketing & Marketing duties where appropriate.
- Understand and comply with all industry specific legislations
- Mange all the above across multiple brands within one group of companies.

**About you**
- At least 5 years Performance/Digital Marketing experience building and managing high performing digital Ad campaigns (agency preferred)
- Advanced knowledge across Facebook Business Manager suite, Google Ads (search, apps, display & YouTube), Apple Search Ads and other digital mediums
- Data-driven professional focused on evaluating and creating conversion-centric, digital strategies and experiences to help increase overall performance across acquisition and retention
- Strong analytical and reporting experience across websites and app platforms. GA, GTM, GDS, Firebase & Appsflyer
- Strong SEO /ASO experience and knowledge
- Proven experience in managing direct reports.
- Takes ownership of decisions and actions
- Highly developed written and verbal communication skills, including ability to influence and negotiate
- Strong analytical and problem-solving skills
- SEO /ASO experience and knowledge across software
- Most importantly you have a passion/understanding of the Australian Racing and Sports industry
- Industry wagering experience desirable
- Ability to work independently and as part of a team.

**Life at Amused Group**

We’re an energetic and daring company that values collaboration and creativity. Our environment is equal parts playful, inclusive and flexible. For us, work is a place where our passions and aspirations meet, providing fun for both the customer and our team.
- We support your professional development in a way that suits you whether that be attending a conference or signing up to a course
- Wellness allowance
- Full access to our Employee Assistance Program
- Discounts at major retailers
- Lunch provided 5 days a week and a fully stocked kitchen with a dedicated barista
- Friday drinks, team events, and company-wide events.

**Pre-employment checks**

All prospective employees require reference checks, national criminal records checks, and for specific roles, financial or qualification checks may be required.

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