Digital Performance Manager

2 weeks ago

Melbourne City Centre, Australia Museums Victoria Full time

**Digital Performance Manager**

Australia's largest public museum organisation is seeking a **Digital Performance Manager** to join Museums Victoria.

**ABOUT MUSEUMS VICTORIA**:
Ever dreamed of working in a place where history comes alive, technology meets innovation, and stories are preserved for future generations? Welcome to Museums Victoria (MV), where we care for the state's scientific and cultural collections, and every day brings new opportunities to inspire, challenge, and educate. From the awe-inspiring Melbourne Museum to the culturally significant Immigration Museum, the innovative Scienceworks, and the World Heritage-listed Royal Exhibition Building, we're a team of passionate professionals dedicated to preserving the past and shaping the future.

**ABOUT THE POSITION**:
The purpose of this position is to grow and develop Museums Victoria's digital reach and presence while supporting on the implementation of strategies to ensure continued expansion across our brands, driving growth of and engagement with our target audiences.

**Some of the key duties include**:

- Support the creation of and manage implementation of digital marketing plans, tactics and team guidelines/tools that align with Museums Victoria business goals.
- Work collaboratively with the Digital Platforms and Digital Content Studio teams as well as the Senior Digital & Content Marketing Manager, to support and promote Museums Victoria's Digital Life Content and Channel Strategies.
- Work collaboratively with key organisational stakeholders and broader content contributors across Museums Victoria to support program, exhibition and Museum 24/7 initiatives.
- Set specific objectives and regularly report on ROI for SEM, Display/Programmatic and YouTube Advertising.
- Support the Marketing Representative on digital campaign elements, agency briefs and tactical planning across Museums Victoria digital marketing platforms.
- Administrate an activity tracker that spans owned and amplified channels, focusing on in-market digital marketing activity.**

**THE SUCCESSFUL APPLICANT WILL HAVE**:

- Demonstrable experience tracking and interpreting digital media performance, using applicable monitoring tools, and reporting on KPIs to make data-driven decisions for campaign adjustments.
- An in-depth understanding of digital media advertising, various platforms, formats and paid campaign objectives.
- A broad digital understanding of the role digital marketing plays in a broader digital ecosystem (driving traffic to web, driving revenue etc.).
- Exceptional communication skills and the ability to work as part of a team to align messaging, improve ad creatives, and ensure that campaign strategies are cohesive across all digital touch points.

**OTHER INFORMATION**:
This is a full-time, ongoing position. The salary offered is VPS4.1 - $92,332 (pro rata) + 11.5% superannuation.

The successful applicant will be required to undergo a National Police Records Check.

**HOW TO APPLY?**:
Applications will require the following documents:

- A brief cover letter addressing the key selection criteria found in the position description
- Your resume detailing relevant experience

Applications Close: 23 February 2025

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