Marketing Transformation Lead

1 week ago

Sydney, Australia Ampersand Full time

**Dynamic, global financial services organisation**:

- **Marketing transformation lead - 6 month contract**:

- **Attractive daily rate - $1000 - $1200 per day**

Global financial services organisation with a highly regarded reputation is seeking a One to One Marketing Transformation Lead to join their Consumer Marketing team for an initial 6 month contract.

Reporting to the Head of One to One Marketing, this is a key role responsible for providing hands on technical and data support for the design and development of One to One campaign activity in Adobe Campaign and Salesforce Marketing Cloud (SFMC).

The role will liaise with the various teams to identify, deliver and resolve campaign enablement requirements for all 1:1 activity.

**You will be responsible for**:

- Engage with the 1:1 Marketing teams to identify campaign data and technical requirements and enhancements for the successful delivery of 1:1 life cycle programs and campaigns
- Liaise and work closely with Campaign analyst team, Digital Centre of Excellent, Data office and Technical support teams to translate 1:1: user stories into technical requirements and develop, manage and oversee the road map for delivery with digital, data and technical teams
- Develop, implement and manage the 1:1 reporting platform capability that enables the 1:1 campaign team to capture, manage and report on Key Success Measures relating to programs and campaigns
- Set up and manage the ongoing governance of controls relating to data processes and technical updates on the Adobe Campaign / Salesforce Marketing Cloud and related systems, i.e. CDP and Customer Preference Centre

**You will have**:

- Tertiary qualifications in marketing, communications or relevant
- Experience in customer relationship management, 1:1 marketing, CRM or data driven marketing and the technology solutions and data required to support
- Minimum 5-10 years’ experience working in large corporations
- Familiar with campaign management and MarTech systems (Adobe, Salesforce Marketing Cloud or similar MarTech systems, software, databases, reporting and communication tools
- Previous experience working in a service-orientated industry such as telecommunications or insurance
- Proven analytical and critical thinking capability to interpret a range of business requirements, identify data and technology opportunities and links that inform judgements and solutions
- Ability to partner and collaborate effectively with senior stakeholders, demonstrating the ability to build strong professional relationships, to co-create strategy and and influence outcomes

This is a fantastic contract opportunity for a passionate marketer to join an industry global leader with a growth mindset who offer flexibility, diversity, a collaborative and innovative culture and endless career opportunities.

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