Group Sales Manager

**About Alt. Hospitality Group**

Alt. Hospitality Group is one of NSW’s most progressive multi-venue hospitality operators. Evolving from Club Central’s 60-year community legacy, we now manage:

- ** Club Central Hurstville** - 124-room Travelodge, Above 8 rooftop bar & 600-seat Alt. Events Centre
- ** Club Central Menai** - Contemporary dining, entertainment and functions in the Sutherland Shire
- ** Georges River 16ft Sailing Club** - Bayside events & waterfront dining
- ** Mountain Heritage Hotel and Falls Mountain Retreat** - 4.5-star Blue Mountains accommodation and conference venues

Across these assets, Alt. Events delivered over 780 functions for 47,000 guests last year, contributing to $68 million in group revenue. We’re now entering our next phase of growth and are seeking a **Group Sales Manager** to lead and inspire our sales function—shifting beyond transactional success to a culture grounded in strong relationships, purpose, and shared wins.

**The Opportunity**

Reporting to the Chief Commercial Officer, you will:

- ** Lead and develop a high-performing sales team** across events, MICE, corporate, weddings and accommodation, with a strong emphasis on coaching, collaboration and continuous development.
- ** Create a sales culture that thrives on trust, relationships and results**—one that uplifts both internal teams and external client experiences.
- ** Design and implement a groupwide sales strategy** that unites all facets of our offering: events, accommodation, F&B and loyalty, ensuring seamless integration across venues.
- ** Champion proactive engagement**—coaching venue managers and frontline teams in relational selling, strategic partnerships and CRM best practice.
- ** Own the revenue cycle**, including forecasting, KPI development, pricing, contracting and post-event analysis, while bringing your team on the journey.
- ** Grow our presence in the Sydney and Blue Mountains markets** by building genuine partnerships with corporates, PCOs, DMCs, wedding planners and tourism bodies.
- ** Leverage technology and data insights** to inform decisions, refine strategies and provide clear reporting to the Executive team.

**About You**

We’re looking for a people-first sales leader who brings equal parts strategy, heart and hustle.

**Essential**:

- 5+ years of senior sales leadership experience in hospitality, events or hotels
- A demonstrated ability to develop a supportive, accountable and values-led sales team culture
- Proven track record of exceeding event or MICE sales targets
- Strong interpersonal and coaching skills - you enjoy building others up and leading by example
- Strategic mindset with the ability to translate insights into action
- Comfortable with CRM tools, data reporting, and presenting to executives

**Desirable**:

- Familiarity with iVvy or similar event/venue management systems
- Exposure to revenue management and dynamic pricing
- Existing networks within the NSW corporate or events market
- Tertiary qualifications in Business, Hospitality or related disciplines

**Why Join Alt?**
- ** Diverse Venues, Distinctive Work** - From rooftop bars to heritage hotels, no two days are the same
- ** Purpose-Driven Impact** - Your success directly funds community initiatives and club improvements
- ** Leadership Support** - Work with an executive team that values people and empowers innovation
- ** Attractive Package** - Competitive base salary, car allowance, short-term incentives and club benefits

**How to Apply**

Applications close **5**p.m. AEST, Friday 18 July 2025**. Applications will be reviewed upon receipt—early submission is encouraged.

**Take an Alt. view of hospitality.** Lead with purpose. Inspire your team. Shape the future of events and sales excellence.