Marketing Brand Manager

2 weeks ago

Burwood, Australia Penfold Motor Group Full time

Join **Penfold Motor Group**, a proud Australian-owned business and part of the Peter Warren Automotive Holdings family. We represent some of the finest vehicle brands and offer a complete range of services, including expert mechanical servicing, to cover all aspects of vehicle ownership. With over 330 dedicated employees across multiple locations in Victoria, our team is built on a foundation of extensive industry knowledge, outstanding sales and customer service, and leading expertise. We value our people as one of our greatest assets and are looking for passionate individuals to join our growing team.

**About the Role**:
We are seeking to appoint an experienced **Brand Manager** to join our Victorian Marketing Department based at** Burwood**. This exciting opportunity will be responsible for a portfolio of dealerships/brands and supporting their respective marketing functions.

**Responsibilities will include**:

- Developing, implementing, and executing retail-focused ATL & BTL marketing campaigns and activities for a portfolio of automotive brands
- Dealership activations and Partnership/Sponsorship management
- Leading the digital marketing strategy and execution to enhance engagement, positioning and message effectiveness
- Provide key input into briefing and executing creative, media and social campaigns
- Brand information management and adherence to the corporate identity (CI) of multiple brands
- Budget preparation and schedule planning
- Social Media planning and calendar management
- Provide a willingness to work with multiple stakeholders across multiple channels with varied requirements

**About you**:

- Tertiary qualified in marketing, business or communications with 5+ years’ demonstrated marketing experience in brand or retail marketing roles
- Strong knowledge of Google Analytics, Googles Ads, and other digital marketing tools and platforms
- Creative mindset with the ability to thrive in a fast-paced, dynamic environment
- Self-motivated and pro-active, able to work independently to meet deadlines and achieve targets
- Excellent time management and organisational skills
- Strong communication and interpersonal skills with the ability to engage with internal and external stakeholders
- High attention to detail, task orientation and system adherence
- Automotive experience is favourable but not mandatory
- A current driver’s license and your own vehicle

**Benefits**:

- Embrace development and mentoring from your team, fostering personal and professional growth
- Access discounted rates on Bupa Private Health Insurance, prioritizing your well-being
- Exclusive discounts on vehicles, parts and servicing
- Benefit from our Employee Assistance Program (EAP), providing support and resources during challenging times
- Lifestyle discounts, including Gym memberships and retail discounts
- Paid parental leave to support you and your family

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