Marketing Specialist

Who we are

We are a food-based enterprise specialising in import & nationwide distribution of quality food products. Wholesale & logistics operations, we manage direct-to-public retail business, inhouse retail store, providing consumers access to a diverse range of products. Committed to excellence, reliability & customer satisfaction.

Position: Marketing Specialist

Role: Full-time

Salary: $75,000 - $85,000 per year plus Superannuation

Position Description – Marketing Specialist

Summary of position

The Marketing Specialist will:

Research demand by market segment

• Create, manage and optimise marketing campaigns to drive business results
• Control customer acquisition cost in accordance with agreed KPIs
• Manage the flow of transactional marketing data through to sales
• Develop detailed reports by market segment and distribution channel
• Identify and pitch opportunities to enter new markets
• Advise on all aspects of marketing

Key Roles & Responsibilities:

• Product Launches: Oversee the process of successful product launches from start to finish, ensuring each launch is executed flawlessly and meets commercial objectives.
• Customer Engagement: Develop and implement strategies that engage our customers across multiple touchpoints, including email, social media, and website optimisation.
• Brand Vision: Work closely with design team to bring the brand vision to life through compelling storytelling and innovative campaigns by exhibiting flyers, brochures and posters.
• Campaign Management: Plan, execute, and analyse marketing campaigns across various platforms, including social media, and email marketing.
• Content Creation: Collaborate with the creative team to develop engaging content that resonates with the audience and enhances our brand image.
• Cross-Functional Collaboration: Work closely with internal teams, including sales, creative, and product development, to ensure alignment and support for marketing initiatives.
• Data-Driven Decisions: Utilise data analytics to inform marketing strategies, measure success, and identify opportunities for improvement.
• Innovation and Ideas: Bring fresh, creative ideas to the table and be proactive in finding new ways to enhance our marketing efforts
• Preparation and analysis of sales, bestsellers, trends, and business opportunities for stakeholders based on Data Analytics, Market Research
• Responsible for developing, coordinating and controlling marketing budgeting.
• Responsible for carefully observing competitors' pricing to determine the final prices for our products and develop a pricing strategy that will offer us a competitive edge in the market.

To be successful in this role you must have the following skills and qualifications:

Relevant / experience: Minimum 3 years of professional experience as Marketing Specialist.

Minimum Qualification: Bachelor's or Master's degree in business

• Reliable, hardworking, strong work ethic and an ability to work as part of a team
• Strong communication skills; both written and verbal

Job Type: Full-time

Pay: $75,000.00 – $85,000.00 per year

Work Authorisation:

• Australia (Preferred)

Work Location: In person