Marketing Lead

Company Description

Nine is Australia’s largest locally owned media company - the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital.

**Job Description**:
**Your New Opportunity at Nine**

The Sydney Morning Herald, The Age and the Financial Review are Australia’s most awarded newsrooms, breaking the biggest stories with bravery and balance. We are trusted by over 12.8 million Australians every month to deliver breaking news, investigative journalism and unmissable analysis on the issues that matter to them.

We’re looking for a passionate senior marketer with strong customer marketing experience to lead engagement for The Sydney Morning Herald and The Age. Reporting into the Head of Retention and Engagement, in this role you will manage a team of three and lead the development and execution of the engagement strategy and roadmap to ensure that a personalised and improved audience experience is at the core of everything we do.

**A little about you**:
You’re an experienced data-driven marketer that understands the importance of audience segmentation, optimised customer journeys and smart end to end subscriber experiences to drive improved engagement.

This is an exciting opportunity to ensure our subscribers get value from their relationship with our brands by engaging them in our award-winning content, reinforcing our value proposition, and delivering the best subscriber experiences possible.

**In this role you will**:

- Use data and insights to identify opportunities to increase subscriber engagement for our metro publications
- Manage and optimise automated the subscriber lifecycle program including subscriber onboarding, promotion of key subscription features and benefits, as well as other engagement communications and journeys
- Manage lifecycle activity across all channels including but not limited to EDM, SMS, paid media and network assets (including on-site placements and press)
- Work closely with creative & media agencies and internal teams (including digital performance and in-house design team) to develop and execute engagement activities
- Implement subscriber benefits which build brand advocacy and align offers to the broader engagement strategies
- Ensure use of Salesforce Marketing Cloud to full potential in the design and delivery of customer journeys and 1:1 subscriber communications
- Manage the promotion of editorial content to subscribers, including newsletters, podcasts and other key content events
- Work closely with key business stakeholders including Product & Editorial to help plan and execute strategies relating to new and enhanced subscription products and features

**Qualifications**:
**In order to succeed, you will ideally be**:

- A confident senior marketer with experience in managing a CRM, lifecycle or similar function including customer marketing, audience segmentation, digital, CRM and data-driven marketing.
- Confident people manager with experience leading a team
- Naturally obsessed with insights and data, and can contribute analysis that leads to strategic and actionable insights
- Experience with Salesforce Marketing Cloud (or equivalent) and its capabilities to realise sophisticated 1:1 strategies.
- A confident communicator with the ability to influence stakeholders.
- Able to perform in a rapid, dynamic environment where critical thinking, agility, creativity and confidence are essential.

Additional Information
**Life at Nine**

Nine is a people business. Being part of the team means you’ll be in a culture that promotes creativity and innovation, diversity and inclusion, is open to feedback, rewards impact and ensures everyone is heard. Importantly, you'll receive the following:

- Career development and quality training
- Up to 16 weeks paid primary carer’s parental leave
- Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
- Discounts on products and services with corporate partners

**Our Commitment to Diversity and Inclusion**:
**Nine’s Workplace Condition of Entry**:
Nine is committed to maintaining a safe and healthy workplace and doing what is reasonably practical to protect our people, including visitors to all Nine sites and events.

Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes