Digital Marketing Lead

10 hours ago

South Brisbane, Australia Abano Healthcare Full time

**Company Description** At Abano Healthcare, **we’re all about creating smiles—literally As the largest Dental Support Organisation in Australia and New Zealand, we’re proud to support a network of industry-leading brands like Lumino The Dentists, Maven Dental, and 1300Smiles Dentist. With over 240 practices and a team of 2,000+ dedicated professionals, we provide top-tier dental care to communities across both countries.

But we’re more than just a healthcare provider. We’re innovators in dental services, passionate about embracing the latest technologies and setting new standards in patient care. Whether it’s cutting-edge treatments, state-of-the-art equipment, or digital transformation, we’re always pushing the envelope to make sure our patients walk out with a healthy, happy smile.

At Abano, we don’t just fix teeth—we create experiences that keep people coming back and build long-lasting relationships. Because at the end of the day, our goal is simple: making the world a healthier, brighter place—one smile at a time.

As the Digital Marketing Lead, you’ll lead and execute new patient acquisition across multiple digital channels, including paid search, paid social, SEO and affiliate marketing.

You’ll lead a team of two digital marketing specialists and mange an external agency, ensuring optimal performance and ROI, while collaborating with internal stakeholders to elevate conversion rates, online experiences and drive new patient growth across our Australian brands Maven dental, and 1300 Smiles and our New Zealand brand Lumino.

**What You’ll Do**:

- ** Digital Marketing Strategy**: Develop and implement a comprehensive digital marketing strategy focused on paid search, paid social, and supported by SEO.
- ** Campaign Management**: Oversee the planning, execution, and optimisation of campaigns across paid search and social media, ensuring alignment with business goals and maximising ROI.
- ** Team Leadership and Development**: Manage and mentor a team of two digital marketing specialists, providing guidance, training, and development to build their expertise across digital channels.
- ** Performance Analysis and Reporting**: Track and analyse key performance metrics, including click-through rates, conversion rates, CPA and ROI across channels.
- ** Budget Management**: Develop and manage the digital marketing budget, ensuring efficient allocation of resources across channels to achieve the highest new patient impact.
- ** Collaboration and Cross-Functional Support**: Work closely with the agency, internal teams, and other marketing stakeholders to support integrated campaigns and initiatives that strengthen performance.

**Qualifications** What You Bring to the Table**:

- Bachelor’s degree in marketing, Digital Marketing, Business, or a related field.
- 5+ years of experience in digital marketing, with a strong emphasis on paid search, paid social
- Hands-on experience in managing campaigns and budgets across Google Ads, Facebook Ads, and other social media platforms.
- SEO and organic search experience a big plus
- Proven experience in a team management role, with a track record of mentoring and developing marketing team members.
- Familiarity with digital analytics and performance reporting tools, such as Google Analytics, PoweBI, and other tracking software.
- Healthcare industry experience very nice to have but not a must

**Additional Information

  • Digital Marketing Specialist

    6 days ago

    Brisbane, Queensland, Australia Supreme Digital Online Marketing Full time $80,000 - $100,000 per year

    Supreme Digital is Hiring:Experienced Account Manager (Google Ads & Meta Ads Specialist)Supreme Digital is a fast-growing digital marketing agency helping premium eCommerce brands scale beyond seven figures. We're looking for anexperienced Account Managerto join our team and take ownership of client relationships while managing high-performing campaigns...

  • Digital Marketing Specialist

    4 days ago

    Brisbane, Australia Digital Native Full time

    **About the Role**: Our client, a dynamic and growing company within the financial services industry, is seeking a detail-oriented, creative, and passionate Digital Marketing Specialist. This full-time permanent opportunity is perfect for someone with experience in a mid-weight marketing role, preferably within a bank or financial services environment. The...

  • Digital Marketing Manager

    6 days ago

    Brisbane, Australia Just Digital People Full time

    My client have grown their agency with core values of trust, expertise and passion. As a fast-growing and energetic company, they are looking for a passionate and entrepreneurial person who would enjoy thriving in a fast pace environment. This client is focused on creating the best results for their clients so instead of working with 30 clients they set...

  • Digital Marketing

    1 week ago

    Brisbane, Australia Just Digital People Full time

    Key Responsibilities: - Lead and manage a team of eCommerce and digital marketing specialists. - Manage the company's eCommerce platform and integrated systems. - Oversee all company websites, including rebuilding them in line with the latest web development trends. - Manage paid digital advertising, including Google Ads and social advertising. - Improve...

  • Digital Marketing Executive

    1 week ago

    Brisbane, Australia Just Digital People Full time

    My client have grown their agency with core values of trust, expertise and passion. As a fast growing and energetic company, they are looking for a passionate and entrepreneurial person who would enjoy thriving in a fast pace environment. This client is focused on creating the best results for their clients so instead of working with 30 clients they set...

  • Digital Marketing Specialist

    1 week ago

    Brisbane, Australia Just Digital People Full time

    We are seeking an experienced Marketing Specialist to take charge of driving growth and innovation for my clients brand in a dynamic and collaborative environment. Join their team and play a critical role in supporting the sales team to expand client base and solidify their position as a market leader. These guys are looking for someone with a proven track...

  • Digital Marketing Coordinator

    4 days ago

    South Brisbane, Australia Hudson Australia Full time

    The Digital Marketing Coordinator is integral to supporting the successful operation and growth of the Group's online presence. As the Digital Marketing Coordinator, you will have an understanding of digital marketing practices, working across SEM, SEO, EDMs and Social Media. You will take full responsibility for streamlining digital content across all...

  • Digital Marketing Account Manager

    4 weeks ago

    City of Brisbane, Australia White Peak Digital Pty Full time

    We’re looking for someone who loves being “the ultimate organiser” to ensure our digital marketing clients are looked after and achieving incredible results. The Role This position is ideal for a person who loves working with people (teammates and clients) to get the best possible results and is interested in SEM, SEO, email marketing, and social...

  • Customer Success Manager

    1 week ago

    South Melbourne, Victoria, Australia HeartBeat Digital Marketing Full time $90,000 - $120,000 per year

    HeartBeat Digital Marketing is a fast-growing Australian agency working with ambitious businesses across healthcare, mining, construction, and professional services to deliver measurable, meaningful growth.We believe great marketing starts with great relationships - and that's where you come in.We're searching for an exceptional Customer Success Manager who...

  • Digital Account Manager

    1 week ago

    Brisbane, Australia Just Digital People Full time

    Are you an experienced digital marketer with a proven track record of successfully managing client accounts? We're looking for a highly motivated and organised individual to join my client's team of driven and fun loving marketers. In this role, you will be responsible for managing a portfolio of client accounts and leading the development and execution of...