Digital Marketing Specialist

1 week ago

Perth, Australia Hudson Australia Full time

**About the role**:

- Lead the digital marketing strategy across all online channels
- Oversee the rollout of a new app version and manage the self-service portal
- Reposition the company's blog and implement quarterly e-newsletter strategies
- Develop and manage multi-channel digital marketing campaigns
- Use data to optimise digital content performance and engagement
- Manage digital content workflows from creation to publication
- Collaborate with internal teams to integrate digital marketing strategies
- Implement above-the-line and below-the-line campaigns to boost engagement
- Provide regular performance reporting and insights to drive improvements

**About you**:

- Tertiary qualification in marketing, communications, or related field, or equivalent experience
- Proven track record of developing and executing successful digital marketing strategies
- Experience in content management systems and digital campaign management
- Excellent communication and organisational skills to collaborate across teams
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Data-driven approach to optimise content and digital marketing performance
- Creative problem-solving skills with a proactive approach to challenges
- High energy, adaptable, and thrives in a dynamic setting

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