Marketing Specialist

**Introduction**:
About Us
Protecta Group is a proudly family owned, Australian business specialising in a niche range of temporary protection products and solutions. Since our establishment over 15 years ago, we’ve experienced exceptional growth, particularly over the past decade and we have strong plans in place to ensure this momentum continues well into the future.
At Protecta, we know that our people are our greatest asset and our most valuable competitive advantage. Our values are more than just words. They define who we are and how we work every day. We’re making it easy for our customers, maximising every opportunity, helping people thrive, and consistently delivering beyond expectations. This mindset shapes our collaborative, supportive, culture and drives the exceptional experiences we create for both our customers and our team. Joining Protecta means being part of a company where your contributions are truly valued and your growth is supported.
**Description**:
About the Role
We’re looking for a proactive and results-driven Marketing Specialist to join our marketing team. You’ll play a pivotal role in delivering high impact digital campaigns that enhance our brand, generate quality leads and engage our customers. Reporting to the Marketing Manager, you’ll manage end-to-end delivery of digital initiatives from campaign planning and creative execution to analytics and optimisation.
Key Responsibilities
Maintain and update website content in collaboration with our in-house web developer to ensure accuracy, usability, and lead generation.
Create, schedule, and publish engaging social media content across relevant platforms.
Design and implement automated customer journeys in DotDigital (or similar platforms).
Monitor and analyse campaign performance using tools like Google Analytics and providing actionable insights and recommendations.
Write engaging, brand-aligned copy for digital channels, campaigns, internal communications and marketing collateral (including news articles, product flyers, case studies, and marketing campaigns).
Manage briefs for designers and coordinate production of collateral, branded merchandise, giveaways, and special projects to support marketing goals.
Work closely with internal teams to support marketing activities and ensure consistent brand messaging across all channels.
**Skills and Experiences**:
Required Skills and Experience
Tertiary qualifications in Marketing, Communications, Business, or a related field.
3+ years’ experience in a similar role, with proven success delivering digital marketing campaigns.
Strong written and verbal communication skills with a sharp eye for detail.
Proficiency with marketing tools and platforms (e.g. Mailchimp, DotDigital), and CRM systems.
Experience with SEO, paid advertising, and campaign analytics
Highly organised, with the ability to manage multiple priorities and deadlines.
Basic design skills using Canva, Adobe Creative Suite, or similar platforms
Proactive and collaborative, and results focused.
What do we offer?
An opportunity to be part of a supportive and growing Australian family business that value their employees
Work on diverse campaigns that genuinely impact business growth
An attractive remuneration package, plus inclusion in uncapped profit share program
Enjoy recognition for your contributions through our Bonusly program
Opportunities to expand your digital skillset and take ownership of projects
Full time role with flexible working hours options
If you’re passionate about delivering measurable marketing results, thrive in a collaborative environment, and share our commitment to making it easy, maximising every opportunity, helping people thrive, and delivering beyond expectations, we’d love to hear from you.