Customer Retention Specialist

**Company Description**:
**About Us**

TABtouch is embarking on a mission to revolutionise the digital entertainment industry. As we expand, we’re searching for new team members who possess a passion for innovation and change.

You’ll have the opportunity to work with cutting-edge technology and solve complex problems in a fast-paced environment. We cultivate a collaborative team structure that nurtures creativity and provides ample opportunities for learning and growth.

Headquartered in Perth, we offer flexible working arrangements - with employees working from all over Australia. Don't miss out on this exciting opportunity to build a bright future for WA’s digital entertainment industry.

**The Opportunity**

**Salary: $81,621 - $86,520 + Superannuation per annum (pro-rata)**

We are in search of a**Customer Retention Specialist with a flair for creativity and a savvy analytical mind to help drive customer engagement and retention.

**Please note this is a Permanent Part-time (3 days per week) position.**

This exciting role is responsible for creating engaging digital communications to highly targeted audiences and driving actionable insights from complex data sets to develop effective data-driven customer lifecycle and loyalty strategies.

You should have an exceptional ability for planning, implementing and reviewing campaign activity to maximise results in a highly competitive and fast-paced market, and a passion for sport and racing will amplify your success in this role.

**_ Some of the duties include but not limited to:_**
- Develop, execute and measure campaigns via eDM, SMS, push and in-app messaging.
- Identify and implement opportunities to improve the relevancy of customer communications within the customer life-cycle framework.
- Collaborate on strategy and process to retain existing high-value customers.
- Perform analysis and customer segmentation of current customer databases to produce targeted and timely campaigns.
- Responsible for brand compliance of all CRM activity.

**Qualifications**:
**About You**
- Experience in marketing campaign tools - SMS, eDM, Push communicatons
- Experience with segmentation and building marketing campaigns.
- CRM experience at a broad level
- Demonstrated experience in developing and implementing customer engagement strategies.
- Experience with implementing test and learn experiments.
- Well developed verbal communication and interpersonal skills, with an ability to work collaboratively in a team environment.
- Excellent written skills with experience in developing engaging copy for use in digital mediums.
- Exceptional organisational skills, attention to detail and ability to multitask.
- Ability to adapt to change in a fast-paced working environment.
- Hands-on experience in digital marketing or CRM role will be well-regarded.
- Basic HTML and Adobe suite knowledge is desired.

**Additional Information**:
**What are you waiting for?**

As part of the recruitment process, you will be required to complete Pre-Employment screening, which will include two reference checks, police clearance and Australian Working Rights check.

**Please note this role is only open to applicants that hold Australian Working Rights, and we are unable to offer Work Sponsorship Visa's.**

**Additional benefits**
- Personal learning and development budget
- Hybrid and flexible work arrangements
- 17.5% loading on Annual Leave
- Enjoy our brand-new office including end-of-trip facilities, including secure bike storage, modern showers and wellness room - making your commute easier and more comfortable
- Health and wellness initiatives to support you inside and out
- Access to discounts at a wide range of retailers
- Reward and Recognition Program
- At Racing and Wagering WA, we recognise that we are strengthened by diversity of gender, thought, experience, and ethnicity. We are committed to providing a safe work environment and making reasonable adjustments in which everyone is included and treated fairly._
- We are an Equal Opportunity Employer and encourage women, people of Aboriginal and Torres Strait Islander descent and people from diverse backgrounds to apply._

**We are a 2025 Circle Back Initiative Employer - we commit to respond to every applicant.