Copywriter

3 days ago

Alexandria, Australia APG & Co. Full time

Iconic Australian fashion brands - SABA, Sportscraft & JAG
- Supportive team, great benefits
- Bring our brands to life

A new opportunity has arisen for a Midweight Copywriter to join the APG & Co digital team. This role will be responsible for generating content for JAG, SABA and Sportscraft, including product descriptions, EDms, social posts, and content pages on the websites.

**APG & CO**

A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.

We have an unwavering commitment to design and quality across all aspects of our business. This commitment, when coupled with our creativity and passion allows us to bring great brands to life in engaging and surprising ways.

APG & Co has over 1200 employees across Australia and New Zealand.

The working environment is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.

**The Role**
- Generate content for the Sportscraft, SABA, and JAG website (including brand initiatives, category & product descriptions)
- Support the digital team to write external communications (such as EDMs, paid social, paid search)
- Able to differentiate and communicate each of the brands persona's in their writing
- Ensuring content complies with corporate brand standards, guidelines, objectives, as well as SEO best practices
- Editing and polishing existing content to improve readability
- Create headlines and content that will resonate with our customers

**You**
- 2-4 years copywriting experience
- Exceptional grammar and proofreading skills
- Solid understanding of SEO principles and practices is advantageous, but not critical
- Experience working in the fashion industry is advantageous, but not critical
- Ability to manage multiple brand messaging, each with a different customer demographic who require different 'tones'
- The ability to work in a fast-paced environment

**Where do I sign?**

As part of the APG family you'll enjoy plenty of exiting rewards and benefits.
- 50% discount on all brands
- Flexible working - hybrid of work from home and in our beautiful offices
- True work / life balance, including 4pm Friday finish
- Birthday leave
- Culture Club - monthly social events, monthly morning tea and more
- An Employee Assistance Program for you and your family
- Paid Parental Leave
- Recognition and Service awards
- Employee Referral Program

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