SEO Manager

Job Description:
About Pattern

Pattern is the largest seller on Amazon globally representing brands across all product categories. While Pattern is Australia’s leading ecommerce Digital Agency and was recently awarded Australia’s Best Digital Agency at the 2021 NORA awards, it is also much more. Pattern is a combination of distributor, agency, and tech platform making it a unique and differentiated solution for brands in APAC and beyond.

We represent brands in the US, Asia, Europe, and the Middle East and work to develop international marketplace strategies for growth. This is an amazing opportunity to be introduced into the ecommerce space in a country where ecommerce is taking off.

We offer perks like 5 weeks annual leave, flexible working hours and locations, reduced summer hours, a competitive salary, and stock options upon joining.

Mission

The mission of the SEO Account Manager is to create SEO strategies which elevate our client’s search visibility while setting clear expectations. The SEO Account Manager will work with leading ecommerce brands to bolster the growth and development of the client’s digital channels.

Reporting to the SEO Department Director, you will be a key player in the SEO team and work closely with members of the broader Digital Agency team, as well as managing a junior SEO resource.

Key Outcomes

Client Management- Independently manage and take ownership of a portfolio of clients- Plan, organise, and develop all client deliverables and communications- Conduct and deliver high standard client meetings and client presentations- Conduct and create high standard client training as required- Escalate client problems or issues with SEO Department Director in advance of them arising, or as soon as they occur

Subject Matter Expertise- Understand and convey technical principles of SEO- Analyse and propose solutions to client SEO issues as they occur- Conduct SEO audits and competitor analysis- Conduct Keyword Research & Keyword Mapping, Technical Audits, and Backlink Analysis- Develop content that is not only SEO-driven but can be leveraged through social channels- Keep up to date on new developments in SEO, actively researching, testing, and proposing new approaches to improving search engine rankings

Sales- Assist in client SEO strategy when retainer renewals are planned- Ensure proposed strategy will help clients achieve their KPIs- Support SEO Department Director developing client proposals for sales new business opportunities- Grow existing client engagements by identifying opportunity areas and selling-in to clients

Product Strategy- Regularly review lines of delivery to ensure they are still in accordance with best practice organic visibility- Develop new products in line with market expectations and in anticipation of market trends

Marketing- Develop blog content for the Pattern website to provide fresh thought-leadership within the SEO industry- Attend webinars and networking events where necessary.

Skills and qualifications- Minimum of 1 years’ experience working on SEO projects- Applicants must be permitted to work permanently in Australia with no restriction on hours (e.g., citizen, permanent resident)- BA in Marketing or a similar discipline- Strong presentation and proven client facing and communication skills- Demonstrable interpretation of data and information gathering skills- Experience with leading analytics and SEO platforms such as Google Analytics, Google Search Console, Screaming Frog, BrightEdge, SEMRush, Ahrefs- Excellent communication skills both verbal and written- First-class ability to prioritise and manage own workload- Familiar with on page and off page optimisation techniques- Highly proficient in MS Word, PowerPoint and Excel- Experience working with ecommerce clients will be a bonus

Desired Traits & Competencies- Organisation and planning - Plans, organises, schedules, and budgets in an efficient, productive manner. Focuses on key priorities.- Commitment to Delivery Excellence - Knows what exceptional delivery looks like and holds themself to those standards.- Analytical skills - Able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.- Attention to detail - Does not let important details slip through the cracks or derail a project.- Teamwork - Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.- Proactivity - Acts without being told what to do. Brings new ideas to the company.

You will be given the opportunity to work across some of Australia’s (and the world’s) most respected retailers.

Interested? We'd love to hear from you
- Applicants must be permitted to work permanently in Australia with no restriction on hours (e.g., citizen, permanent resident)_
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- #LI-CB3 #LI-Hybrid_

Pattern is an equal opportunity employer. We celebrate diversity and are committed